Industry Terms For Brand Names

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From Jargon to Jewel: Repurposing Industry Terms for Brand Names  

 
Have you ever stumbled upon a brand name and thought, “What in the world does that even mean?” This is a common pitfall for businesses trying to be unique, sometimes resulting in names that are catchy but lack memorability or connection to the product.
 
On the other hand, some of the most successful brands have found a way to leverage industry-specific terms and transform them into sparkling brand jewels. Think about it: “Apex” (meaning peak or summit) is a powerful name for a performance athletic brand, and “Pivot” (to turn on a central point) perfectly captures the essence of a company offering business agility solutions.
 
So, how can you unlock the hidden potential of technical terms and craft a brand name that shines?
 
Finding Inspiration in the Technical Toolbox  

 
Start with Your Core: Jot down the key terms and processes that define your industry. These could be technical terms, service names, or even acronyms.
 
Think Beyond the Literal: Don’t get stuck in the weeds of the definition. Explore synonyms, wordplay, and even foreign language translations that evoke a similar meaning.
 
Consider the Emotional Connection: What feeling do you want your brand to evoke? Look for terms that have a positive connotation or a hidden layer of meaning. For example, “Serene” (meaning calm and peaceful) is a beautiful name for a meditation app, even though it’s not a technical term itself.
 
Test for Clarity and Uniqueness: Once you have a shortlist, check for availability and test the names on your target audience. The name should be easy to pronounce, spell, and remember.
 
Real-world Examples of Jargon Gems  
Here are some inspiring examples of companies that have mined the gold from industry jargon:
 
Acme (highest point): This name, originally used for various products claiming to be the “best,” has become synonymous with quality and precision.  
Nimbus (a luminous ring around the sun or moon): This tech company cleverly uses a term from meteorology to represent their cloud-based software solutions.  
Zapier (a fast electrical discharge): This automation platform uses a term associated with speed and efficiency to perfectly capture their value proposition.  
From Jargon to Jewel: A Final Note  
Repurposing industry terms for brand names can be a strategic way to stand out. Remember, the key is to find the right balance between technical accuracy and brand memorability. With a little creativity, you can transform technical jargon into a brand name that shines!
 
By: Nica Layug
 
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