Facebook Fails To Flag Thousands Of Political Ads Malaysia Most Affected


 
The study on political ads on Facebook was carried out by researchers at Belgium’s KU Leuven university and New York University. (Rawpixel pic)PARIS: Facebook misidentified tens of thousands of advertisements flagged under its political ads policy, according to a study released Thursday, which warned that the failure could lead to political manipulation.
Researchers at Belgium’s KU Leuven university and New York University examined 33.8 million Facebook ads that ran on the social media site between July 2020 and February 2021.
“This is the first known study to quantify the performance of Facebook’s political ad policy enforcement system at a large and representative scale,” the team said in a summary of their findings.
Facebook imposes stricter conditions on paid advertisements that concern “social issues, elections or politics,” including posts that promote particular candidates.
Ads labelled as political appear on the site with a disclaimer that explains who paid for them. Ads that are found to be political, when they were not declared as such, are taken down.
But the researchers found that in 189,000 cases when Facebook reviewed an ad to check whether or not it should be treated as political, it was wrong 83% of the time.
These included 117,000 cases when Facebook’s detection system failed to flag up ads that should have been treated as political, and 40,000 ads that were mistakenly flagged as political when they were not.
The researchers noted that Facebook’s enforcement of the policy relies heavily on detecting keywords in ads under an automated system, although staff also play a role in moderating the content.
The period studied included elections in two large Facebook markets, the US and Brazil, and the researchers warned that mislabelling the ads created opportunities for manipulation.
“When Facebook fails to identify advertisers who do not properly declare their ads as political, those who are malicious can spread disinformation,” they warned.
“Users who see ads without a political disclaimer may not be aware that their intent is to influence them,” they added.
The team noted that the US social media giant missed a higher proportion of undeclared political ads outside the US.
“The platform had the worst record in Malaysia, where it missed as much as 45% of ads from obviously political pages or advertisers,” the research summary said.
“In Macedonia, Argentina, Turkey, Portugal, France and Serbia, Facebook missed up to one out of four ads from such pages, which were sponsored by candidates or parties.”
The study follows criticism of Facebook over a recent whistleblower scandal, including accusations that the site’s ability to tamp down hate speech and misinformation has been seriously lacking outside the West.
Within the US, Facebook introduced a moratorium on political ads around the 2020 presidential election, following deep controversy over the platform’s role leading up to the 2016 election of Donald Trump.
Facebook nonetheless allowed more than 70,000 political ads to run during the 2020 moratorium, the researchers found.
AFP has reached out to Facebook to request a comment on the study. - FMT


Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

http://malaysiansmustknowthetruth.blogspot.com/2021/12/facebook-fails-to-flag-thousands-of.html

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
Kenapa Facebook Ads Penting Dalam Bisnis

Kenapa Facebook Ads Penting Dalam Bisnis

papar berkaitan - pada 7/12/2021 - jumlah : 237 hits
KENAPA FACEBOOK ADS PENTING DALAM BISNIS adalah satu persoalan yang sering dicari oleh bisnis owner kerana selain Facebook Ads mereka mempunyai opsyen lain seperti Google Ads You Tube Ads dan terkini Tik Tok Ads Namun Facebook Ads masih lag...
The Most Appropriate Investment For The Best Apartment For Rent In Ss2 Malaysia

The Most Appropriate Investment For The Best Apartment For Rent In Ss2 Malaysia

papar berkaitan - pada 30/11/2021 - jumlah : 350 hits
Taking out a bridging loan will be necessary if you need the money from your existing property to help you finance your future home An extra loan that permits you to cover the period between purchasing a new property and selling the old one...
Go Beyond Facebook For Campaign Media Expert Tells Political Parties

Go Beyond Facebook For Campaign Media Expert Tells Political Parties

papar berkaitan - pada 9/12/2021 - jumlah : 220 hits
Dr Nuurrianti Jalli LAWAS Political parties should not be obsessed with campaigning via Facebook and neglecting other social media platforms if they want to attract the interest of the younger generation According to Assistant Professor of ...
Youtuber Paling Popular Malaysia 2021

Youtuber Paling Popular Malaysia 2021

papar berkaitan - pada 3/12/2021 - jumlah : 1397 hits
Berikut senarai YouTuber Paling popular di Malaysia 2021 1 Alieff Irfan 3 95 juta2 Isa Isarb 2 31 juta3 Che Nom 1 49 juta4 Ammar Nazhan 1 4 juta5 Aqil Zulkiflee 1 36 juta6 Shuib Channel 945 000 ribu7 Akiddos 632 000 ribu8 Ikhmal Nour 467 00...
Malaysia Perlu Kembali Aktif Dalam Hal Ehwal Antarabangsa Sim Tze Tzin

Malaysia Perlu Kembali Aktif Dalam Hal Ehwal Antarabangsa Sim Tze Tzin

papar berkaitan - pada 3/12/2021 - jumlah : 173 hits
Penubuhan Jawatankuasa Pilihan Khas Parlimen untuk Hal Ehwal Antarabangsa pada minggu ini mungkin akan menjadi pemangkin penglibatan Malaysia yang lebih aktif dalam hal ehwal antarabangsa Malaysia yang pernah suatu ketika dahulu memainkan p...
Aplikasi Hasad Android Mencuri Butiran Log Masuk Bank Malaysia

Aplikasi Hasad Android Mencuri Butiran Log Masuk Bank Malaysia

papar berkaitan - pada 2/12/2021 - jumlah : 206 hits
Satu aplikasi palsu Android menyamar sebagai perkhidmatan pembersihan rumah untuk mencuri butiran log masuk perbankan dalam talian dari lapan bank dalam Malaysia Aplikasi ini dipromosikan dalam pelbagai laman web palsu atau klon dan laman m...
T13g01 Football Manager Felda United Di Tempat Ke 3 Liga Super Malaysia 2021

T13g01 Football Manager Felda United Di Tempat Ke 3 Liga Super Malaysia 2021

papar berkaitan - pada 2/12/2021 - jumlah : 244 hits
Akhirnya setelah 8 musim bersama Felda United FC berjaya dapat Top 3 dalam Liga Super Malaysia Artikel ini adalah berkaitan dengan permainan komputer Football Manager Jika anda tiada pengetahuan mengenainya kiriman ini mungkin tidak berguna...
Awani Ringkas Dua Maut Kenderaan Tertimbus Vtl Malaysia Singapura Tetap Beroperasi

Awani Ringkas Dua Maut Kenderaan Tertimbus Vtl Malaysia Singapura Tetap Beroperasi

papar berkaitan - pada 3/12/2021 - jumlah : 245 hits
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas SUBSCRIBE now Astro Awani https www youtube com c astroawani sub confirmation 1 Astro AWANI LIVE https www astroawani com video terkini S...
Does Malaysia Have Hope

Does Malaysia Have Hope

papar berkaitan - pada 3/12/2021 - jumlah : 189 hits
Shankar R Santhiram Free Malaysia Today Hope springs eternal I was taught that it is human nature to always find fresh cause for optimism I suppose this is what Alexander Pope meant when he wrote this line For all of us our lives have been ...
Anwar Slams Hypocritical Criticism Over His Response To Najib S Apology

A Sucker Punch For Rm1 000 What S The Value Of Dignity In Malaysia

Sabah Air Belum Mohon Lesen Perkhidmatan Udara Kata Menteri Pengangkutan

Tan Sri Vincent Tan Dan U Mobile

Mistakes To Avoid When Installing Glass Block In Your Next Project

Malaysia Singapore To Jointly Nominate Chingay For Unesco List

Empat Sekawan Dipenjara Tiga Tahun Culik Budak Perempuan

Pengalaman Anak Kena Prolonged Jaundice


echo '';
Biodata Terkini Penyanyi Illa Sabry Peserta Gegar Vaganza 2024 Musim 11 GV11

Info Dan Sinopsis Drama Berepisod Senyawa iQIYI Malaysia

Info Dan Sinopsis Drama Berepisod Project Projek Exit Astro Originals

Pelajari Asal Usul Nama Makhluk Seram Kisah Fiksyen Barat Yang Terkenal

10 Fakta Filem Kahar Kapla High Council Yang Ramai Tak Tahu Prekuel Drama Project Projek High Council


Top Up Biskut Timbang

Tresna Jangan Paksa Aku Chord

Jalen Menyatukan Rasa Dan Hati Melalui Program Komuniti

Jangan Pernah Berhenti Berdoa Ya

Kemaskini Str 2025 Maklumat Yang Perlu Dikemaskini Caranya

Dream Bike Another Knockout Sportster 1200 Street Tracker By Mule