Visa Free Travel Excites Tourists From China And Malaysia Agoda Search Data Reveals

Since the introduction of bilateral visa-free travel between China and Malaysia on the 1st December 2023, digital travel platform Agoda has witnessed a search increase for travel between the two markets. In the month following the start of the visa waiver, Agoda saw over five times more searches from China to Malaysia compared to the month prior, and over three times more searches from Malaysia to mainland China.

This trend continued into January 2024 with searches between both countries continuing to increase. The top destinations in Malaysia gaining attention from Chinese travelers were Kuala Lumpur, Kota Kinabalu, Penang, Johor Bahru, and Langkawi respectively.

Malaysian travelers reciprocated with interest in exploring China.Guangzhou topped the list in January, closely followed by Shanghai, Shenzhen, and Beijing. Chengdu, home of the magnificent giant pandas, came in fifth.

Enric Casals, Associate Vice President Southeast Asia at Agoda, commented "The increased search activity and the diverse destinations in both markets that made the rankings reflect the excitement among travelers from Malaysia and China to explore each other's wonders. It’s great to see travel becoming more frictionless. But no matter the necessary visa requirements, Agoda remains committed to helping travelers see the world for less through great value deals."

Top Searched Destinations
Inbound (China to Malaysia)
Outbound (Malaysia to Mainland China)
Kuala Lumpur
Kota Kinabalu
Johor Bahru

To help Malaysians make the most of the visa-free travel window, Agoda highlights the top five cities in China that are capturing the wanderlust of Malaysian adventurers:


Wally Yang via Unsplash
Known as the 'City of Flowers' for its vibrant blossoms all year round, Guangzhou is renowned for its rich history, cultural heritage and delectable Cantonese cuisine. Visitors can explore iconic landmarks like the Canton Tower, wander through the historic streets of Shamian Island, and shop at bustling markets like Shangxiajiu Pedestrian Street.


Edward He via Unsplash
China's largest city and global financial hub is a captivating blend of skyscrapers, historic neighborhoods, and vibrant cultural attractions. From the iconic skyline of Pudong to the charming alleyways of the French Concession, Shanghai offers endless opportunities for exploration. Visitors can marvel at architectural wonders like the Oriental Pearl Tower, stroll along the historic Bund waterfront, and immerse themselves in the bustling atmosphere of Nanjing Road.


Joe Macpherson via Unsplash
Located in southern China’s Guangdong Province, Shenzhen is known for its innovative spirit and rapid development, transforming from a small fishing village into a dynamic cosmopolitan city. Travelers can explore attractions like the vibrant Huaqiangbei Electronics Market, relax in the scenic surroundings of Lianhuashan Park, and marvel at contemporary art at the OCT-LOFT Creative Culture Park.


Victor He via Unsplash
China’s capital is a treasure trove of history, culture, and architectural wonders. Home to iconic landmarks like the Forbidden City, Temple of Heaven, and in close proximity to the Great Wall, Beijing offers a fascinating journey through China's imperial past. Travelers can explore the ancient alleyways of the hutongs, sample authentic Beijing cuisine “must-haves”, including Peking duck, and experience the atmosphere of bustling markets like the one on Wangfujing Street.


Zain Lee via Unsplash
Chengdu is famed for its laid-back vibe, spicy cuisine, and, most of all, as the home of the adorable giant pandas. Travelers can visit the Chengdu Research Base of Giant Panda Breeding to observe these beloved creatures in their natural habitat, but there’s plenty to do downtown as well, like exploring the historic streets of Jinli Ancient Street, unwinding in the tranquil surroundings of People's Park, and enjoying the culinary delights that the Sichuan region is famous for.

Agoda's extensive network of hotel and holiday properties as well as its flights and activity offerings make it an ideal platform for planning and booking a diverse range of travel experiences in China, Asia and beyond. Whether exploring the bustling streets of Shanghai or the historical richness of Beijing, Agoda provides a wide range of choices for every kind of traveler, helping them see the world for less.

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