Toym S Reborn Revenge Premiere Marks A New Chapter In Malaysia S Micro Drama Industry

---

 
THE red carpet glittered at GSC LaLaport BBCC as Thousands of Years Media (ToYm) premiered its second Chinese micro drama, Reborn & Revenge.
The premiere featured a glamorous red-carpet walk-in and photo session where celebrities and cast members including Yumi Wong, Chin Poi, Eric, Chai Zi, Sherwyn, Xin Yi, Jayden, Kang Xin and Wei Wei made their appearances.
The star-studded event underscored ToYm’s vision of pioneering Malaysia’s micro drama industry and further cementing its position as a leading player in creative entertainment.
“Reborn & Revenge marks another proud milestone for ToYm as we continue to champion the micro drama format in Malaysia,” enthused ToYm founder Datuk Wira Jment Lim.
“This production features several exciting firsts for us. It’s Yumi Wong’s first micro drama role; the on-screen debut of our Shining Star Idol champions Xin Yi and Tian Jia alongside Jayden, and our first use of AI to compose an original theme song.”\
Thousands of Years Media (ToYm) founder Datuk Wira Jment Lim (Image credit: sunshinerkelly.com)Lim further revealed that the global micro drama market which has already exceeded RM30 bil in 2024 is projected to reach RM41bil come 2026.
“This is a clear sign that short-form storytelling is transforming entertainment. In Malaysia, our debut production In Character has accumulated over 30 million views, proving that micro dramas have become an increasingly popular new form of entertainment among local audiences,” envisages the founder of SunStrong Entertainment.
“Micro drama advertising offers brands powerful advantages, including multi-platform exposure, lasting value from a single investment, broader audience reach and the credibility of celebrity association.
ToYm’s Micro Drama Ads model
“It’s not meant to replace traditional advertising but to complement it, creating a more complete and cost-effective marketing ecosystem. Above all, ToYm remains guided by its vision to produce meaningful, high-quality content that brings joy and happiness to the world.”



















The production also showcases the talents of ToYm’s in-house stars Xin Yi, Jayden and Xiao Wei Wei whose participation reflects ToYm’s mission to elevate Malaysian talent and give emerging stars a professional platform to shine.
For Xin Yi who plays Lin Xiao Yue, the experience marks her screen debut after winning ToYm’s Shining Star Idol Competition earlier this year. “I feel incredibly honoured and excited to be making my screen debut in Reborn & Revenge,” she shared.
“This opportunity feels like a new chapter that ties together everything I’ve worked for so far. I’m truly thankful to ToYm for trusting me with this role, and I hope to deliver a performance that reflects all the support and faith people have shown me.”
Thus far, ToYm’s innovative Micro Drama Ads model continues to attract strong brand interest. For Reborn & Revenge, First Class Castle, Fuyu Dezain, CMH Seremban and several other partners have already come on board.
ToYM further shared that several new micro drama productions are already in the pipeline with the next production being its Chinese New Year micro drama When Luck Meets Love, followed by a Hari Raya micro drama Seikat Kasih. –  Focus Malaysia

---