Sharp Redefines Standard Of Living With Its Revolutionary Health And Wellness Solutions

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Further revamp Malaysians' wellbeing with Cocoro Life's Health and Wellness Programme

L-R: Masahiro Okitsu, Robert Wu, Mr Ting Yang Chung appearance at Sharp Health & Wellness Solutions Event 2022
The rise of interest in health and wellness worldwide is increasing rapidly due to the worldwide phenomenon of the pandemic. Consumers are currently focused and driven on staying at home or being able to work out from their living room.

Last year, Sharp Electronics (Malaysia) Sdn Bhd (Sharp Malaysia) launched a slew of products for a better hybrid working mode and to help Malaysians to adapt to a post-pandemic lifestyle. The post-pandemic lifestyle has given an awareness towards the consumers to focus more on health, lifestyle and the environment. This year, Sharp Corporation is more attending to ESG (Environmental, Social, and Governance) Pledge and Digital Health for the corporate business direction. Sharp is also proceeding to be more detailed on sustainable growth, focusing more on providing fresh food, clean air, and pure water for consumers.

Robert Wu, the President and CEO of Sharp Corporation, said, " Being a responsible multinational, Sharp is going to play an integral part of the modern economy by driving transformational change through ESG with clear and achievable goals. To ensure a more sustainable economy and a stronger, healthier workforce, we have adopted four pillars in our corporate ESG direction, which include Digital Healthcare, Net-zero Carbon Neutral, HITO management and Transition to a global company.”

“We believe ensuring a healthy lifestyle and promoting support for the environment are essential to sustainable development, and it causes a positive effect on almost every aspect of our lives. So, we have formed a new Digital Healthcare division to integrate technology to develop a new line of health and wellness products and solutions. We are committed to delivering innovations in the area of health and wellness that would help enhance the well-being of our customers, business partners and our employees,” Wu added.

Taking Fresh, Clean, Pure and Eco-friendly to the Next Level
In the current new normal era, consumer demand for clean and hygienic environments is on the rise. Leveraging its proprietary Plasmacluster Ion (PCI) Technology, Sharp unveiled a new portable air purifier – Mobile Plasmacluster Ion Generator, to ensure consumers' safety when conducting outdoor activities.

Sharp believes enough rest and good quality sleep are crucial to the wellbeing of individuals. With its Baby Sharp Air Purifier, Sharp offers a comfortable and relaxed environment during night-time sleep. With a warm night light and 3-step filtration system, consumers' quality of life and rest is enhanced by providing a 360° purification around the sleep breathing zone. To further improve consumers' quality of life, Sharp is also introducing its Aroma Diffuser for better wellness. It consists of 3 levels of lights and an auto-start function. The mist is produced by an ultrasonic transducer, which is able to generate oscillations that cause water to turn into tiny droplets, vaporising into fine mist.

Further than improving the quality of air, Sharp Malaysia heard the consumers' demand for hygiene and convenience in having clean and purified water. With its 6-stage filtration system, the recent introduction of the Wall Mountable UV Water Purifier removes impurities and microbes, ensuring consumers with pure and fresh-tasting water every time.

Placing the safety of consumers top of mind, Sharp Malaysia is introducing a 100% natural and hygienic portable sanitiser maker, which its sodium hypochlorite water is able to disinfect and removes 99% of bacteria and virus in 1-minute. Additionally, to protect the environment while having peace of mind at the same time, creating an own sparking drink is one of the best options. Sharp introduced a soda maker, which tailored to create marinating meat, making muffins or cooking rice. It helps clean with sparkling water, washes dishes with air and water and lets the dirt be taken away with the bubbles.

SHARP product specialist explains on the SHARP products displayed
Moreover, Sharp is also venturing into a reliable and innovative range of electric scooters by introducing its advanced E-Scooter to Malaysians. It comes with two different models; both will have a built-in display and is able to use the application control to navigate.

Masahiro Okitsu, Representative Director, Executive Vice President, and Head of Digital Healthcare Business Promotion Office, said, “We live in an era where technology is changing how we live from day to day. At Sharp we are integrating all our technologies and innovation to create future digital healthcare solution as well as building zero energy smart home. Therefore, we aim to create Sharp Healthcare and Wellness solutions that enhances safe air, clean water, healthier food and environmentally friendly for our consumers and business partners.”

Sharp Healthcare and Wellness solution products on display
Ready Made in Japan
Developed by advanced Japanese technology, Sharp Corporation launched its innovative product BiteScan. Served as a measurement of personal eating habits, it is a mastication meter that allows consumers to put on their ear when eating - to measure the number and tempo of chews, along with the position of the jaw, while chewing. Consumers can check out their results in the BiteScan app to help them easily see the trend in changes to their actions.



Sharp Corporation redefines the medical product by introducing its award-winning Medical Listening Plug (MLP), designed for mild-to-moderate hearing disabilities. It won the 2021 Good Design Award; the MLP fit into the business environment of still active generation with formal-look design. Beyond a hearing aid, consumers can enjoy the sound and music of video and answer calls just like a wireless earbud.

Cocoro Life Health and Wellness Ecosystem – A total health and wellness programme
Sharp has always been working on developing the best solutions in different aspects for consumers and its business partners. Sharp values the importance of the health and wellness of its business partners and customers. Partnering with its subsidiary brand - Cocoro Life, Sharp showcases the first ever Total Health and Wellness Ecosystem through a health experiential tour.

Sharp 100% natural and hygienic portable sanitiser maker
The new ecosystem offers a complete Health screening ecosystem. It focuses on the six key pillars that form the basis of Healthy Solutions, which are Education, Early detection, Health advice, Input, Output and Maintenance. It integrates health reports, nutritionist advice and fitness wellness programme that all can be accessed on one platform.

Mr Ting Yang Chung, Managing Director of Sharp Electronics Malaysia (SEM), said, "As we are now entering endemic, we believe it is our responsibility to create practical solutions and technological know- how to improve user experience and the quality of life of our consumers and business partners. We would like to take this opportunity to express our gratitude to our business partners; hence, we are launching the first-ever Health and Wellness Ecosystem in this health experiential tour."



"Working with key private hospitals and healthcare service providers, we aim to offer our business partners end-to-end Health Services and solutions. With Sharp's experience and presence in delivering value to consumers, from electrical products to solutions, we are confident to share our cutting-edge technology and solutions further to enhance the health and wellness lifestyle of all Malaysians," added Ting.



Further than working with local partners, Cocoro Life seeks opportunity to collaborate with international partners, such as H2U, which is the Taiwan No.1 Digital Health Company and Tatung, Taiwan’s 1st multi- functional cooker brand to offer health contents collaboration and business solutions.

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