Sephora Malaysia Unveils Best In Class Customer Experience With Adyen S In Person Payments Solution

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The beauty giant’s newly-revamped KLCC outlet is its first store in Malaysia to adopt a mobile point-of-sale (mPOS) dominant approach, enabled by Adyen’s handheld AMS1 terminals.



In an industry-pioneering move, Sephora Malaysia is introducing mobile point-of-sale (mPOS) checkouts across all of its 17 stores nationwide, underscoring its commitment to create best-in-class shopping experiences for beauty aficionados.

Sephora’s KLCC store is the first outlet to be predominantly driven by mPOS, utilising AMS1 terminals designed by global financial technology platform Adyen (AMS: ADYEN). This mPOS integration lays the foundation for a truly flexible customer experience, enabling Sephora to create more efficient, personalised, and frictionless shopping journeys.

Transforming in-store experiences
Taking cues from consumers’ online shopping behaviours, Sephora KLCC’s mPOS revolution is a part of a wider effort at implementing in-store digital enhancements which offer ease and convenience to customers. The handheld AMS1 terminals, wielded by Sephora’s roving beauty advisors, enable customers to complete their transactions from anywhere within the store, effectively minimising the inconvenience of lengthy checkout queues.

Designed by Adyen, the AMS1 is an all-in-one handheld terminal that allows enterprise merchants to remain mobile, reliable, and affordable. Running on the Android operating system, the device is equipped with a durable battery capable of lasting an entire business day. In addition to processing payments on the spot, the devices also enable beauty advisors to instantaneously check inventories and product availability. This allows customers to benefit from real-time product recommendations, giving them space to stay engaged in Sephora’s overall shopping experience.

Rich customer insights at one’s fingertips
Sephora's partnership with Adyen began in 2017 with online payments and has since evolved to encompass in-person payments. By integrating in-store and online payments, Sephora gains comprehensive transaction oversight across all channels and thus the diverse spending habits of its consumer base on Adyen's single platform. By leveraging these rich consumer insights, the beauty giant has rolled out strategic marketing initiatives, product offerings, and loyalty programmes that meaningfully resonate with their target audience.

“Adyen’s mission is to bridge the technological gap retailers face in creating consumer-centric experiences. Our mPOS system was carefully designed to enable customisation and seamlessly integrate with businesses’ existing operations. With Sephora, we are thrilled to be a part of reshaping the beauty retail landscape to redefine efficiency and personalisation for consumers,” said Soon Yean Lee, Country Manager, Malaysia, Adyen.

Valerie Foong, Country General Manager of Sephora Malaysia, welcomes the reopening, "We're embracing the future with a commitment to innovation and customer-centricity. The reopening of the Sephora KLCC store embodies our promise to the beauty community in Malaysia, promising to deliver exceptional beauty experiences that resonate with the ever-evolving needs of our customers and to strengthen Sephora’s position as the world’s leading beauty retailer.”

The impact of experiential shopping has been further highlighted in the recently released Adyen Malaysia Retail Report 2023. According to the report, 68% of Malaysian businesses surveyed believe that offering experiences to customers when shopping helps to turn browsing into spending. Meanwhile, consumers are equally enthusiastic about in-store digital technologies, with 52% expressing delight that such tools made for faster shopping, and 44% saying that in-store technologies made the shopping experience more fun.

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