Rm10mil Annual Grant To Support Large Scale Concerts And Events

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Communications minister Fahmi Fadzil also announces new Puspal guidelines to streamline management of events to ensure application process is more industry-friendly, transparent and efficient.
Communications minister Fahmi Fadzil and his deputy, Teo Nie Ching (in white), at an event organised by the Arts, Live Festival and Events Association today. (Bernama pic)
PETALING JAYA: The communications ministry today announced a RM10 million annual allocation for a new initiative known as the Concert and Event in Malaysia Incentives (Cemi) to support the organisation of large-scale concerts and events in the country.
Minister Fahmi Fadzil said this financial rebate programme will take effect from May 15, Bernama reported.
“This programme will be managed by MyCreative Ventures (MyCV) with the support of the ministry, focussing on the organisation of high-impact concerts and events, particularly those involving over 15,000 attendees and featuring local and international artistes,” he said.
Speaking at an event organised by the Arts, Live Festival and Events Association here today, Fahmi said there are several key conditions that organisers must meet to qualify for the incentive.
This includes having prior experience managing large-scale events with a minimum capacity of 15,000 attendees within the past three years from the date of application.
Fahmi also said a new version of the Puspal guidelines (GPP 6.0) would be introduced from May 1 to streamline the management of events, to ensure the application process is more industry-friendly, transparent and efficient.
He said the improvements were important in building a progressive, safe and internationally recognised entertainment ecosystem.
“The GPP contains government policies, application procedures and regulations related to foreign film productions and performances by international artistes,” he said.
Fahmi said the most significant element in the improvements made involves incident management, especially those concerning the “kill switch”, intended to prevent unwanted incidents during performances.
Among the changes are the revision of blackout dates and the shortening of application processing time for small-scale performances and promotional events from 14 days to seven days.
He said the government had also made pre-application a mandatory requirement before any advertising, promotion or ticket sales can be carried out for performances by foreign artistes.
“We do not want a situation where tickets have been sold, but the artiste has not yet obtained pre-application or approval from Puspal,” he said.
Fahmi said the GPP 6.0 document will be published in Malay, English and several other international languages to facilitate reference by industry players, both locally and abroad. - FMT

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