Petronas Sparks Lunar New Year With Bao Bei Webfilm


PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm | PETRONAS has recently launched its first Webfilm of the year title 'Bao Bei' in Spring Garden Restaurant, Suria KLCC which will be anchored on this 2020 festive theme - 'Our Unique Family', in conjuction with the upcoming Chinese New Year celebrations with the official hashtag #StoriesOfJoy
'Bao Bei' which loosely translates to 'precious blanket' symbolises both a fresh start and the begining of PETRONAS journey into a new realm of storytelling that showcases non-human characters to evoke the audiences emotions

The Webfilm is told throught the perspective of pieces of fabric each representing a family member. These colourful characters come together in a 'family reunion' to form a patchwork blanket, lovingly woven together by the grandmother as a gift to the family's new bundle of joy


'Bao Bei' would remind Malaysians of the little acts of love that form the fabric of our cultures as well as reignite the fading tradition of handmade patchwork blankets
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC
PETRONAS Senior Manager of Group Strategic Communications, Zahariah (Liza) Abdul Rahman said
"PETRONAS is excited to introduce this year's festive theme, 'Our Unique Family' in 'Bao Bei' we are highlighting the most common source of Joy - our family which can either be the family we are born into or the family we choose""We would like to invite Malaysian to reflect that our differences are like patches of fabric that are woven together to bring joy to the family.  As Malaysian, we are one big family regardless of our differences"
Zahariah (Liza) Abdul Rahman also said that it does not take much to bring joy into someone's life and that even a simple act of love can be a person's biggest source of joy.

PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC

The 2 minutes 12 second Webfilm can now be viewed on PETRONAS official social media channels.  The 60 second commercial version will be aired on TV from 19 January to 1 February 2020 and in cinemas from 23 January to 5 February 2020

#StoriesOfJoy #PETRONASCNY2020 #BaoBei


PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Yee Sang at Spring Garden, Suria KLCC
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC
PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC

PETRONAS Sparks Lunar New Year With 'Bao Bei' Webfilm
Spring Garden, Suria KLCC


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