Melaka Has Been Attracting Visitors For More Than Half A Millennia


 
I FELT a sense of déjà vu when reading a report with the heading “Melaka to host VM 2026 launch during World Tourism Day 2025”.
The announcement was made by Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing in an engagement session with over 1,000 tourism industry players held at Bukit Cina on Mar 20.
Tourism industry veterans would be able to recall the previous Visit Malaysia Years in 1990, 1994, 2007, 2014 and 2020, which was aborted after COVID-19 struck.
The next Visit Malaysia Year was initially slated for 2025 but was later rescheduled to VM 2026, with the ‘Year’ dropped.
Most tourism personnel may not be familiar with World Tourism Day (WTD) and World Tourism Conference (WTC). WTD is held annually on Sept 27 and WTC every three years, with the host countries working closely with the United Nations World Tourism Organisation (UNWTO).
This year, both events will be held over the same period and Malaysia was again chosen as host. We first hosted the WTC in 2007 at Kuala Lumpur and three years later in 2010 at Kota Kinabalu. Both were very well organised and earned due recognition from UNWTO.
Hence, we again won the bid to host the 2013 WTC and the conference venue was at the 496-room Hotel Equatorial in Melaka.
While most of the delegates were being housed at this hotel, I conducted training for 168 participants from the local tourism industry in the hotel’s ballroom.
For VMY 2014, a programme called “We Are The Host” (WATH) was developed to train tourism personnel and in 2013, I was invited to join the first batch to be trained as certified trainers. The official who made the phone call told me that I will be representing the leading travel association.
I immediately pointed out that I was no longer associated with the association but the caller was unwavering, and could have received clear instruction to get me in. Later, I was ostracised by some officials in the association, partly due to my published impartial views of the travel industry.
But later, I was invited by new officials to join the association as a staff member and served from 2014 to 2020 until the movement control order halted most activities. But this year, Malaysia would be able to easily surpass 2019 tourist arrivals, having already exceeded tourism revenue.
(Image: Tropical Sojourn)To understand better why Melaka had long been a tourism success story is by looking at some of the movers and shakers in the past. Take for example the training of trainers for WATH in 2013. Among the many participants was Datuk Lim Chow Beng, the ministry’s state director for Melaka.
Earlier, I was organising chairman for tourist guide training courses in the Malaysian Association of Tour and Travel Agents.
During the 23rd Kuala Lumpur course in 1993, Lim often dropped in to check. Later, he was appointed trainer for several modules covering all the regions of Malaysia.
Twenty years later in 2013 and 2014, I was frequently appointed by the ministry’s Melaka office to conduct WATH at its auditorium, and the state director could follow the proceedings from his room by watching CCTV. He could easily tell if any trainer or speaker was not up to mark.
Lim also worked closely with the chief minister at that time, as they often went out together to personally inspect various sites in Melaka after office hours. Such zeal to make a popular tourist destination even better was probably unrivalled.
To me, Melaka was the birthplace for “Truly Asia”, long before the tagline “Malaysia Truly Asia” was conceptualised and introduced in 1999 and has remained the most successful slogan ever. Those who have studied history should be able to connect the past to the present and the future.
More than 500 years ago when the Portuguese arrived to negotiate a trade agreement, Melaka was already a bustling port with merchant ships and people from West, South, Southeast and East Asia visiting for trade or residing there.
In its heyday, as many as 84 different languages were spoken, making Melaka a microcosm of Asia and much of the world at that time.
And when delegates from around the globe gather in Melaka come September, it would be nothing new except they could now fly instead of sail.
YS Chan is master trainer for Mesra Malaysia and Travel and Tours Enhancement Course and an Asean Tourism Master Trainer. He is also a tourism and transport business consultant.
The views expressed are solely of the author and do not necessarily reflect those of  MMKtT.
- Focus Malaysia.


Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

http://malaysiansmustknowthetruth.blogspot.com/2025/03/melaka-has-been-attracting-visitors-for.html

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
Why Don T More Type C Men Marry Type M Women Surprisingly Some Fear The Snip More Than Converting

Why Don T More Type C Men Marry Type M Women Surprisingly Some Fear The Snip More Than Converting

papar berkaitan - pada 21/3/2025 - jumlah : 87 hits
A highlighted that many less educated Malay women have no qualms marrying migrant workers particularly Bangladeshis There were various insinuations that Bangladeshi men were better looking and smoother in their approach to courtship compare...
Perikatan Has Sent Letter Of Request For Opposition Allocation Says Fadillah

Perikatan Has Sent Letter Of Request For Opposition Allocation Says Fadillah

papar berkaitan - pada 17/3/2025 - jumlah : 102 hits
PETALING JAYA Perikatan Nasional has sent an official application letter for its MPs to discuss receiving constituency allocations says Datuk Seri Fadillah Yusof The Deputy Prime Minister said the letter was sent by Perikatan chief whip Dat...
The Bmw R 12 G S Is The Neo Retro Adventure Bike We Ve Been Asking For

The Bmw R 12 G S Is The Neo Retro Adventure Bike We Ve Been Asking For

papar berkaitan - pada 30/3/2025 - jumlah : 137 hits
Given that the motorcycle industry has been on the ropes the last few years one of the bravest moves a major marque can make right now is release a niche motorcycle But that s exactly what BMW Motorrad has just done and we re here for it Th...
Instilling Patriotism Requires More Than Badges On Uniforms Lee

Instilling Patriotism Requires More Than Badges On Uniforms Lee

papar berkaitan - pada 31/3/2025 - jumlah : 87 hits
The government s initiative requiring students to wear the Jalur Gemilang badge on their school uniforms from April 21 serves as a symbolic reminder of national identity and unity said National Unity Advisory Council member Lee Lam Thye Whi...
Ministry Pledges To Have More Doctors For The Elderly

Ministry Pledges To Have More Doctors For The Elderly

papar berkaitan - pada 31/3/2025 - jumlah : 49 hits
By 2040 about 14 5 of Malaysians will be aged 65 years old and above nearly double the proportion recorded last year PETALING JAYA The health ministry said it is working to increase the number of specialists in geriatric medicine after a se...
Temple Crisis Dbkl Has A Lot To Answer For

Temple Crisis Dbkl Has A Lot To Answer For

papar berkaitan - pada 25/3/2025 - jumlah : 107 hits
YOURSAY This is the season for speaking the truth surely Drkam So let s get this straight the temple has been standing tall for over 130 years minding its own business with Kuala Lumpur City Hall even providing water and electricity But som...
Us S Pro Israel Stance Attracting More Critics Says Scholar

Us S Pro Israel Stance Attracting More Critics Says Scholar

papar berkaitan - pada 29/3/2025 - jumlah : 177 hits
Last month US president Donald Trump suggested that his country could take over the Gaza Strip and turn it into the Riviera of the Middle East PETALING JAYA The number of US foreign policy detractors has increased following recent pronounce...
Pondok Abuya

How Does Private Equity Actually Work

Boost Your Seo With Ahrefs Dr Links 50 Off Today

50 Member Relief Team To Myanmar To Remain For Up To 2 Weeks

Tiga Maut Manakala Tiga Lagi Cedera Dalam Kemalangan Di Kilometer 50 7 Lpt1 Arah Kuantan Petang Tadi

Muslims In Malaysia To Celebrate Hari Raya On March 31

Amalan Sunnah Hari Raya Aidilfitri

Hiburan Netizen Berang Lihat Lelaki Kasari Wanita Gara Gara Terlanggar Ahli Keluarga


echo '';
Info Dan Sinopsis Drama Berepisod Dendam Seorang Madu Slot Tiara Astro Prima

10 Fakta Biodata Amira Othman Yang Digosip Dengan Fattah Amin Penyanyi Lagu Bila Nak Kahwin

5 Tips Macam Mana Nak Ajak Orang Kita Suka Dating Dengan Kita

Info Dan Sinopsis Drama Berepisod Keluarga Itu Slot Lestary TV3

Bolehkah Manusia Transgender Mencapai Klimaks Selepas Bertukar


33 Lagi Maut Gaza Bermandikan Darah Pada Aidilfitri

Beyond Adolescence Parental Involvement In Bridging The Digital Divide

Selamat Hari Raya Aidilfitri Dari Saya Dan Pelajar Smka Naim Lil

The Great Emu War Australia S Unconventional Battle

How The World Can Keep Trump 2 0 In Check

Let Syawal Symbolise Unity Gratitude To The Divine