Marrybrown Redefines Spicy Crispy Chicken With Mouthwatering Ayam Epik

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Bite into delicious ‘konfem pedas’ crispy chicken, marinated in a delicious blend of local spices – guaranteed to awaken your tastebuds!



Marrybrown®, Malaysia’s largest homegrown Halal Quick Service Restaurant (QSR), celebrates Malaysians’ passion for crispy chicken with Ayam Epik, a mouthwatering rendition of the beloved spicy crispy chicken inspired by vibrant mamak culture. Infused with an exclusive unique blend of aromatic herbs and spices including peppers, curry powder, cumin, coriander, onion, garlic and more, each mouthful is an explosion of rich, authentic local flavours!

Daniel Chan, Chief Executive Officer of Marrybrown®, said “At its heart, Marrybrown® is proud to be a homegrown Malaysian brand and we truly understand the comfort that familiar, local flavours bring. While we have always endeavoured and continuously innovated to bring something different for customers to experience, with Ayam Epik, we have gone back to our roots, paying tribute to humble local fare that appeals to all people of all ages and backgrounds. It is a perfect reflection of our commitment to serving what our customers love.”

Inspired by the iconic mamak, Malaysians’ go-to spot for spicy food, Ayam Epik brings you a tantalizing spicy crispy chicken recipe that captures the essence of what Malaysians crave for, with each bite offering a satisfying crunch and a flavour-packed coating infused with the fragrant aroma of fresh cereal and spices. Available for a limited time only, chicken enthusiasts can enjoy Marrybrown® Ayam Epik in various delicious options, from 11 November onwards.

Choose from:

Indulge in the spicy bold flavours of the 2-pc Ayam Epik Combo from only RM17.50, featuring two pieces of mouthwatering spicy chicken served with your choice of creamy mashed potatoes, accompanied by a refreshing Fuze ice lemon tea to wash it all down. Taking ‘konfem pedas’ to the next level!

Want to elevate your experience? Enjoy the perfect balance of flavours in the Nasi Kari Ayam Epik Combo from only RM15.90 – a serving of fluffy, aromatic rice cooked in curry enriched with the delicious flavours of cumin, coriander, onion and garlic, together with the crunch of savoury papadam, tangy acar, hard-boiled egg and 1-piece Ayam Epik. It is a satisfying, complete meal that is sure to curb your hunger!

Can’t decide between crispy chicken and a chicken burger? Have the best of both worlds with the Ayam Epik Box Meal from only RM19.90, which comes with one piece of crispy chicken, a juicy chicken burger, piping hot mashed potatoes, and Fuze ice lemon tea. It’s the ultimate combo for those who want it all!

You can also dive into the bold, spicy and crunchy flavours of Ayam Epik all on its own with the 3-piece, 5-piece and 8-piece sets, priced at RM22.90, RM35.50 and RM56.80 respectively.

“As the year draws to a close, Ayam Epik provides the perfect opportunity to bring friends and family together for a meal that truly reflects the tastes of Malaysians. Crispy chicken is a favourite among young adults, making it one of the most popular fast food choices here, and we are confident the launch of this new menu will undoubtedly excite tastebuds across the nation. Our goal is for every visit to Marrybrown® to create meaningful moments, as it is truly a place where Malaysians from all walks of life can come together,” said Chan.

Marrybrown® currently serves millions of customers in more than 600 restaurants across 16 countries with the objective of delivering the highest standard of quality, service, cleanliness, and value for the perfect dining experience.

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