Malaysia S Home Grown Bnpl Brand Revamps To Moby And Moby Islamic

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Introduces new Platforms feature holistic payment solutions including PayNow or pay later up to 6 months with 0% interest fees Over 800 merchants are already utilising MOBY ecosystem including Siti Khadijah, Goodnite, Oriental Kopitiam, Mydin, Sen Heng / SenQ and Ogawa Proprietary credit scoring technology enables spending limits of up to RM10,000 even without credit cards


Home-grown Buy Now Pay Later (BNPL) brand formerly known as MOBYPay and AiraPay have recently announced their rebranding to MOBY and MOBY Islamic respectively, the latter of which is Malaysia's first truly Shariah-compliant BNPL platform.

Alongside the rebranding, MOBY has also introduced its new “We Pay First” motto, which is meant to capture Malaysian culture and its spirit of hospitality.

“The BNPL landscape in Malaysia is certainly a vibrant one, but where we believe MOBY stands out is in its truly Malaysian spirit. From our consumer approach to our initiatives to support merchants via #LokalBoleh, we have adopted a truly local-first touch. This is perfectly encapsulated in our We Pay First motto. With MOBY, whatever the purchase may be, Malaysians can feel empowered to make it, knowing that we at MOBY will pay first. Merchant’s too can know that they will be paid first through MOBY, creating a fertile ecosystem for economic growth,” said Rian Philip, the Founder of MOBY Fintech.



Following the rebranding, MOBY is looking to rapidly grow both its merchant portfolio and user base. Currently, MOBY & MOBY Islamic can be downloaded across all platforms and users can utilise the platform to transact with over 800 brands across the nation including Siti Khadijah, Goodnite, Oriental Kopitiam, Mydin, Sen Heng / SenQ, Ogawa and more. MOBY will very soon allow for payments to be completed via GHL and PineLabs further expanding opportunities for consumers to utilise the MOBY platform to a wider variety of merchants.

As a BNPL platform, MOBY enables users to enjoy split payments for their purchases through a monthly instalment plan that could be divided up to 6 months with 0% interest fees.



Although users can always pay later, MOBY also offers a unique PayNow feature that allows consumers to enjoy the benefits of the rewards, discounts, and promos within the MOBY ecosystem. This also applies to smaller ticket purchases that they are able to make a full payment on immediately.

“This marks the consolidation of two entities under the MOBY umbrella — a major first for us, among others, and we’re looking forward to giving the Malaysian public the very best of our services. We won’t just be granting users higher purchasing power, but we’ll also be doing our best to look out for our users by encouraging responsible spending,” shared Rian.

“Our entire approach is guided by our roots in credit-scoring. At our core we champion financial literacy and this is why we operate with layman’s terms; to make sure that all information is accessible and easily understood. We’re aiming to become the go-to platform for financial literacy whilst simultaneously improving affordability for customers and sales for the merchant. At the end of the day, it is all about creating an actionable experience for the users — one which empowers them,” Rian concluded.



With both PayNow and pay later options, users can diversify their ways in obtaining credit points and expand their MOBY wallets with the proprietary credit scoring system. This technology allows MOBY to track users’ spending habits and timely payments, ultimately rewarding the disciplined and financially responsible shoppers with up to RM10,000 spending limits without even needing a credit card.

In an effort to make BNPL enjoyable for everyone, MOBY Islamic is a Muslim-friendly alternative that onboards merchants with high levels of Shariah-compliance. Muslim users can now shop confidently with MOBY Islamic’s secure payment system, which is closely guided by Masyref Advisory.

By applying Islamic principles, MOBY Islamic utilises the contract of Qard in making payments to merchants on behalf of customers.

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