Maggi Celebrates Women Empowerment With The Launch Of Program Mentor Wanita Cukup Berani

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MAGGI® today officially launched Program Mentor Wanita Cukup Berani, a nationwide programme organised in collaboration with Women Will by Google Malaysia. The programme aims to support confidence enhancement, digital upskilling, cooking and basic entrepreneurship skills. The launch event was officiated by Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad and Region Head of Nestlé Malaysia, Singapore and Brunei; Geetha Balakrishna, Business Executive Officer of Maggi®, Nestlé (Malaysia) Berhad and Marc Woo, Country Head of Google Malaysia.

Speaking at the launch event, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad and Region Head of Nestlé Malaysia, Singapore and Brunei said, “The Program Mentor Wanita Cukup Berani is an initiative which is close to my heart. As an advocate of diversity and inclusion, Nestlé has always been committed to empowering women and advancing gender equality both in business and in the society. We embrace this within our dynamic culture every day. Embodying this spirit through Tak Kenal, Tak Cinta and bringing it to life through Program Mentor Wanita Cukup Berani, we are confident that Malaysian women can see the positives of trying – to take on new challenges, and to achieve their goals be it at home, the workplace or trying their hands at a new business venture.”

Mentors of Program Mentor WCB Maggi (L-R Sheila, Eina, Anne)
“We are honoured to have on board three successful and well-known personalities and businesswomen to personally mentor participants on their journey of self-discovery and to help them succeed in their new ventures. With a passion for food, real-life inspirations and the right experiences, our mentors are well placed to guide and empower participants to take that step forward to be bold and try something new,” added Juan.

Program Mentor Wanita Cukup Berani
The Program Mentor Wanita Cukup Berani is hosted in partnership between Maggi® and Google Malaysia via Women Will, a Grow with Google programme. Women Will is helping women grow their confidence in using technology to grow their business - by educating them on content related to leadership, business acumen, communication, productivity and also digital marketing.

Speech by Geetha Balakrishna (Business Exec Officer, MAGGI, Nestle)
Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestlé (Malaysia) Berhad explains, “MAGGI®’s partnership with Women Will by Google Malaysia is significant – technology is an important tool to leverage on to open up economic opportunities especially for small businesses that lack skills and capital. Together with our 3 mentors, Program Mentor Wanita Cukup Berani will be supporting women across Malaysia via a series of online workshops focusing on building self-confidence, improving their business skills through digital upskilling and of course, enhancing their cooking skills with MAGGI’s in-house Chef. What is more exciting is that our 3 mentors will eventually support 3 selected mentees beyond the workshop in a life-changing journey, guiding them in their chosen endeavours!”

The first series of the Program Mentor Wanita Cukup Berani Online Workshop will kick start from September 1st to 3rd, followed by another series from Oct 20th to 22nd. Throughout the 3-day workshop, participants will be learning new skills which will enhance their knowledge and confidence.

"We are equally delighted to be partnering Maggi and Nestlé in championing women empowerment in Malaysia. This is truly aligned with our endeavour to address and narrow the gender gap, paving way for women to fulfil their human potential. This is the core mission of our Women Will programme, that is to equip women with digital skills not only as a tool for success, but also as a powerful body of knowledge in making the world more equal,” said Marc Woo, Country Head of Google Malaysia.

(L-R): Eina Azman & Juan
“At MAGGI®, we believe that every time you cook, there is an opportunity to make a positive difference, whether for oneself, your family and friends, and even the community. Staying true to our brand promise, You and MAGGI®, Cook the Difference, we are excited to enter the next phase of encouraging our consumers to be bold and try things out of their comfort zone, be it in cooking or life in general. It all starts with building the confidence to try. If you never try, you’ll never know! So let your journey begin…,” concluded Geetha.

To date, the Program Mentor Wanita Cukup Berani Online Workshop has received an overwhelming response with more than 800 sign ups. The Final Round will see 20 shortlisted participants go through a series of interviews and assessments to be one of three selected mentees, who will then journey with Datin Paduka Eina Azman, Sheila Rusly and Anne Idris through a one-on-one mentorship programme.

The Program Mentor Wanita Cukup Berani is part of Maggi® CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new. Grounded in real-life stories, the campaign video features three inspirational Malaysian women whom have overcome challenging situations by having the courage to try something different, which ultimately led to a positive outcome in their lives.

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