Interfel Relaunch Campaign French Apples A Celebration Of Quality And Sustainability

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INTERFEL RELAUNCH FRENCH APPLE CAMPAIGNTHE SMITH (PASTRY)
INTRODUCTIONFrench apples have long been celebrated for their exceptional quality and taste. With a diverse range of varieties cultivated in the country's orchards, France stands as one of the leading producers of apples in Europe. Not only do French apples offer a delightful eating experience, but they also represent a commitment to sustainability and eco-friendly practices by the growers. In this article, we will explore the rich diversity of French apple varieties, the commitment of French growers to sustainable farming, and the relaunch campaign of INTERFEL (Interbranch Association for Fresh French Fruit and Vegetables) in Malaysia.The Abundance of French Apple Varieties
France boasts a wide array of apple varieties, thanks to its diverse climates and geographical advantages. Among the thousands of apple varieties worldwide, nearly 100 thrive in French orchards, with around 30 cultivated on a large scale. Some of the most commonly available varieties in Malaysia include Royal Gala, Granny Smith, Golden Delicious, Pink Lady®, Kissabel®, Pixie®, Candine®, and the Juliet®. These varieties are known for their distinct flavours, textures, and colours, offering consumers a delightful choice when it comes to enjoying apples.
A BOUNTIFUL HARVESTFrench apple growers have reason to celebrate this year, as the country experienced exceptional weather during spring and summer, promising a bountiful harvest of apples. The apples not only exhibit vibrant colours but also offer an irresistibly crisp, beautiful, and delicious eating experience. France is expected to produce 1.5 million tonnes of apples, marking an 8% increase from the previous year. While the overall European harvest is anticipated to be smaller, with 11 million tonnes, France proudly secures its place as the third-largest apple producer in Europe, following Poland and Italy.
THE COMMITMENT TO SUSTAINABILITYBeyond the abundance of apples, French growers are dedicated to promoting sustainability and eco-friendly practices in their orchards. For over 20 years, they have embraced an eco-responsible production process, focusing on cultivating healthy, flavorful, and high-quality fruits. Their commitment goes beyond cultivation; it involves the implementation of environmentally friendly methods that preserve orchard biodiversity and maintain the economic equilibrium of fruit farms.
EFFICIENT WASTE MANAGEMENT French apple growers prioritize efficient waste management as part of their sustainability efforts. They employ strategies to minimize waste and maximize resource utilization. By composting apple waste and using it as organic fertilizer, they contribute to the circular economy and reduce the environmental impact of their operations.
BIOCONTROL TECHNIQUESTo minimize the use of chemical pesticides, French growers employ biocontrol techniques. These techniques involve the introduction of natural predators and beneficial insects to control pests and diseases. By relying on natural pest control methods, growers reduce the environmental footprint associated with chemical pesticides while maintaining the health and quality of their apple crops.
THOUGHTFUL POLLINATION METHODSPollination plays a crucial role in apple production, and French growers recognize the importance of preserving pollinators' habitats. They implement thoughtful pollination methods, such as planting wildflower strips and creating nesting places for bees and other pollinators. These efforts not only ensure optimal pollination but also contribute to the overall biodiversity of the orchards.
INTERFEL RELAUNCH CAMPAIGN IN MALAYSIATo promote the global standing of French apples and raise awareness of the growers' commitment to sustainability, INTERFEL has relaunched its campaign in Malaysia. This campaign aims to introduce the quality and diversity of French apple varieties to Malaysian consumers, while also highlighting the eco-friendly practices employed by French growers.


CHEF PATRICK SIAU
CULINARY DEMONSTRATION AND COLLABORATIONTo kickstart the campaign, INTERFEL hosted a media event in Malaysia that featured a culinary demonstration led by Chef Patrick Siau, a renowned expert in the field. Chef Siau, a professor at Sunway University's School of Hospitality Service Management and the Malaysia Pastry Team Coach, showcased the versatility and quality of French apples in his culinary creations. This collaboration exemplified the fusion of French agricultural excellence with culinary mastery, bringing a taste of France to Malaysia.
DELVING INTO THE HEART OF FRENCH APPLESDuring the event, attendees had the opportunity to delve into the heart of French apple production. They learned about the unique conditions that nurture the apple varieties and the commitment of French growers to sustainability and eco-friendly practices. The event highlighted the efforts of nearly 1,300 French apple growers certified as "Eco-friendly orchards," who have dedicated themselves to cultivating environmentally friendly and healthy French apples.
CANDINE & KISSABEL
ENJOY THE TASTE OF FRANCEFrom December 2023 to March 2024, consumers in Malaysia can enjoy a wide range of French apple varieties in major retailers such as Aeon and Lotus. Whether it's the crisp sweetness of the Royal Gala, the tartness of Granny Smith, or the unique flavours of Pink Lady® and Kissabel®, French apples offer a delightful experience for apple lovers. By choosing French apples, consumers not only indulge in exquisite taste but also support sustainable farming practices.
CONCLUSIONFrench apples embody a celebration of quality, taste, and sustainability. With their diverse flavours, textures, and colours, French apple varieties offer a delightful choice for consumers. The commitment of French growers to sustainable farming practices ensures that every bite of a French apple is not only delicious but also environmentally friendly. Through its relaunch campaign in Malaysia, INTERFEL aims to share the story of French apples, the dedication of the growers, and the fusion of culinary excellence with agricultural mastery. So, why not savour the taste of France and experience the joy of French apples today?
ABOUT INTERFEL INTERFEL, the Fresh Fruits and Vegetables Interprofession, represents all aspects of the fresh fruit and vegetable sector in France. As a national agricultural interprofessional association, INTERFEL advocates for the interests of the professionals in the sector and provides advice to its members. The organization's missions include understanding consumers and markets, promoting the sector and its professions, and encouraging the consumption of fresh fruit and vegetables. With its commitment to sustainability and quality, INTERFEL plays a vital role in promoting French apples and the growers' dedication to eco-friendly practices.

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