Hard Rock Cafe Debuts Its Latest Most Extensive Menu Headlined By Award Winning Steak Burgers Globally
New Menu Offerings Also Include the World’s First 24-Karat Gold Leaf Steak Burger™, Instagram-worthy Milkshakes, Sliders and Shareables
Hard Rock Cafes in Kuala Lumpur, Melaka and Kota Kinabalu today launched the brand’s most extensive menu in the company’s history with more than 20 new offerings. The Cafe’s new menu puts the spotlight on its lineup of all-new, award-winning Steak Burgers, headlined by the world’s first edible 24-Karat Gold Leaf Steak Burger™ that will benefit the SUKA Society.
Steak Burgers aren’t the only items making their debut on Hard Rock Cafe’s new menu, which also includes Instagram-worthy Milkshakes, Sliders and Shareables that encourage adventure and exploration, allowing fans to curate their most flavourful playlist.
The star of the show, new and award-winning Steak Burgers, are created with a proprietary blend of fresh Black Angus Beef to produce the most flavourful burger possible. Just like the strings of a guitar must be perfectly tuned to play a great melody, every detail matters when building the best burger. From premium accompaniments like freshly baked, toasted buns to signature sauces and produce at its prime, Hard Rock Cafe’s new Steak Burgers lets everyone eat like a legend. The delicious lineup includes:
THE 24 KARAT GOLD LEAF STEAK BURGER™ – The shining star of the lineup is this first-of-its-kind burger with bling. A 227g fresh steak burger, topped with 24-Karat edible gold leaf, served with cheddar cheese, leaf lettuce, vine-ripened tomato and red onion. It's glitz, glamour and pure gold – a legendary bite only available at Hard Rock®! Through the Hard Rock Heals Foundation®, a portion of proceeds from the 24-Karat Gold Leaf Steak Burger™ will benefit the Persatuan Kebajikan Suara Kanak-kanak Malaysia (SUKA Society), a registered Non-Governmental Organisation set up to protect and to preserve the best interests of children. Hard Rock’s ongoing philanthropic efforts support the brand’s “Love All - Serve All,” “Take Time to Be Kind,” and “Save the Planet” mottos, while honouring its commitment to giving back to the community and making the world a better place to be.
THE ORIGINAL LEGENDARY® BURGER – The burger that started it all! This fan-favourite is a 227g fresh certified Black Angus Steak Burger with smoked turkey bacon, cheddar cheese, crispy onion ring, leaf lettuce and vine-ripened tomato, served with Hard Rock’s signature steak sauce on the side.
COWBOY RIBEYE – 454g grilled ribeye topped with herb butter, served with golden mash potatoes & fresh vegetables.
ONE NIGHT IN BANGKOK SPICY SHRIMP – Crispy Shrimp, tossed in a spicy sauce, topped with Green Onions & Sesame Seeds, served on a bed of Coleslaw.
STRAWBERRY CHEESECAKE MILKSHAKE – Haagen Dazs Vanilla Ice Cream blended with the flavours of Strawberry Cheesecake, topped with Whipped Cream and Frosted Cookies
COOKIES & CREAM MILKSHAKE – Haagen Dazs Vanilla Ice Cream blended with White Chocolate and Oreo Cookies, topped with Whipped Cream
“Our goal is to provide guests with the highest quality food, drink and entertainment during every visit. By bringing the brand’s menu innovation to these three cities (Kuala Lumpur, Melaka and Kota Kinabalu), Hard Rock is sharing its most significant brand initiative and long-term goals. We are excited to introduce our award-winning Steak Burgers, Instagram-worthy Milkshakes, Sliders and Shareables to guests as part of our world-class, immersive dining and entertainment experience.
While new to the menu, Hard Rock Cafe’s Steak Burgers are not new to the spotlight. The brand’s signature Steak Burger has collected awards including “Fan Favourite” at the 2019 Riverwalk Fort Lauderdale Burger Battle, “Best Burger” in the 2020 and 2019 Porthole Cruise Editor-in-Chief Awards and “Ultimate Winner/Best in Miami” at the 2018 Miami Times Burgerfest.
Shake It Up
Fans will be in the spirit to snap a picture of Hard Rock Cafe’s new Milkshakes before they sip, thanks to Instagram-worthy visuals such as enchanting garnishes and brightly colored toppings. With a twist on classic flavours like Cookies & Cream and Strawberry Cheesecake Milkshake, guests can enjoy these over-the-top milkshakes alongside a Steak Burger or on its own as a dessert. These milkshakes are also available in a mini-milk jug.
Create An Adventure and Customise Your Flavour Experience
Guests looking to create their own playlist of menu items will enjoy the new Sliders and Shareables that is served at the cafes. From the delicious One Night in Bangkok Spicy Shrimp™ to Buffalo Style Sliders, everyone at the table can indulge in their favourite menu items. Whether fans want to take a solo flavour adventure during their meal or gather with friends to mix and match slider and shareable plates, guests will enjoy curating their own dining and entertainment experience.
Those looking to dine at Hard Rock Cafe Kuala Lumpur, Melaka or even Kota Kinabalu can make a reservation by visiting www.hardrockcafe.com/location. To purchase Hard Rock Cafe merchandise, visit the online Rock Shop® at www.shop.hardrock.com.
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