Dato Pandelela Rinong Unveils One Of Its Kind Nft Collectable

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National athlete Dato Pandelela Rinong announces her exclusive NFT collectable ‘P.Zero1’ through her management company, Knight Communications in partnership with Prime Sports NFT – an NFT division under Prime Sports International (PSI). Starting today until 31st August, the NFT is available for auction via the digital NFT market, OpenSea. Fans will have the opportunity to bid to become the sole owner of the NFT which unlocks a priceless personalised experience with Pandelela and a framed printout of the NFT hand-delivered by the athlete herself.

(From Left): Jolene Knight, Found & Brand Manager of Knight Communications, Pandelela Rinong, Nicholas Chuan, the digital artist behind the “P.Zero1” NFT and Yong-Chul Yun, Founder of Prime Sports NFT
Intrigued by the evolving NFT industry globally, Pandelela was driven to create her own line of digital artworks as an expression of her professional and personal journey as an athlete. “My vision for ‘P.Zero1’ was to share a piece of my story with the world and to pay homage to the sport which has drastically changed my life from a young Bidayuh village girl to an internationally recognised sportswoman. The adage ‘Zero to One’ reflects the journey I went through - of fate, perseverance, mental strength and dedication that has taken me thus far as well as this whole process of creating something radically new. It is an exciting phase for me and it challenges me to learn and try new things. As they say – the sky's the limit and my message is for people to always strive for self-discovery and growth with an unwavering commitment to their goals.” said Pandelela



Jolene Knight, Founder and Brand Manager of Knight Communications has journeyed alongside Pandelela as her Business Manager for 7 years. “I have seen Lela grow from a shy young lady to a confident and courageous adult who is always curious about the world outside sports. There are so many things for her to learn and so many opportunities to explore to create and establish her own brand - something which she could be proud of. This is her first step towards more exciting things.”

“This project has been months in the making and we are excited to share ‘P.Zero1’ with Malaysians and the world. As NFT innovation continues to develop globally, both Pandelela and I are thrilled to venture into this space with the goal of contributing positively and inspiring the youth. We are also thrilled to organize this once-in-a-lifetime opportunity for the NFT owner to have a tailor-made personalised experience with Pandelela”


Pandelela Rinong holds a framed printout of her NFT collectable – ‘P.Zero1’
Founder of Prime Sports International (PSI), Yong-Chul Yun said “Embarking on this creative journey with a prolific athlete like Pandelela has been monumental. Our mission has been to nurture the creative process between athlete and artist while bringing the NFT to market for the fans. We are strong proponents of promoting closer bonds between athletes and fans and are constantly looking for ways to innovate these engagements.”

The collaboration with Pandelela also marks the second initiative and brainchild of Prime Sports NFT which aims to connect the world of sports, arts and culture. Following its recent success with footballer Safee Sali’s ‘SEPULUH’ NFT collection, Prime Sports NFT has been making waves to further partnerships with athletes, artists and partners in the region to be part of the rising industry.

Hailing from Penang, Nicholas Chuan is the digital artist behind Pandelela’s ‘P.Zero1’ NFT who also carries a portfolio of illustrations for world-renowned organisations such as UEFA, Formula 1’s Red Bull Racing, Liverpool FC and FC Bayern and most recently football legend Safee Sali’s ‘SEPULUH’ NFT. “I’m proud to be able to once again represent and work closely with a prominent Malaysian athlete like Pandelela. In addition to her accomplishments, I have always admired her work ethic, determination and courage as a female athlete and wanted to translate her amazing story and core values into ‘P.Zero1’. I hope the fans will enjoy it as much as I have.”



Pandelela’s ‘P.Zero1’ NFT goes live on auction for a period of 7 days beginning 24th August to 31st August 2022 via OpenSea. Fans will have the opportunity to bid to become the exclusive owner of the exclusive NFT which will unlock exciting benefits including a unique personalised experience with Pandelela and a framed printout of ‘P.Zero1’ handed to the NFT owner by the athlete herself.

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