Asean Launches Travel Portal To Entice Chinese Tourists

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Asean with support from the Chinese government, has recently launched the Southeast Asia tourism Chinese website, an initiative under the 2025 Connectivity Master Plan, at the region’s tourism forum in Laos.
The dedicated platform, aimed at attracting Chinese visitors, offers pre-trip guides to help them plan their travel efficiently.
The Asean Secretariat in a statement stated that the goal of the website is to boost tourism, stimulate economic growth, and promote mutual understanding between Asean and China.
“The year 2024 is an opportune moment for the website as it coincides with the Asean-China Year of People-to-People Exchanges,” the secretariat said.
The website serves as a comprehensive guide to explore the 10 destinations in Southeast Asia, providing diverse travel information and product offerings covering all Asean-member states.
Malaysian attractions
It highlights several key attractions in Malaysia, such as Malacca city, a Unesco World Heritage Site, known for its historical and cultural richness.
It mentions Langkawi, an archipelago with 99 islands, which offers beautiful landscapes and various recreational activities.
Perak’s Gua Tempurung, the longest and largest cave in Peninsular Malaysia, is another destination, famous for its unique limestone formations, attracting adventure-seekers and nature enthusiasts.
Sarawak’s Mulu National Park is renowned for its exceptional biodiversity and captivating karst features, making it a prime destination for eco-tourism and exploration.
Mulu National ParkChina ranks as the fourth largest tourist source for Malaysia, according to the latest Asean Briefing update by Dezan Shira & Associates.
Malaysia is targeting 5 million Chinese tourists this year, an increase from the 1.5 million in 2023. It used to host around 3.7 million Chinese tourists before the Covid-19 pandemic.
The country has waived visa requirements for Chinese travellers starting from Dec 1, 2023, until Dec 31 this year.
- Bernama

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