The 12 Brands That Will Get Invited To A Cny Open House


McD, KFC And Shopee Among The Top Brands That Will Get Invited To Their Homes
The pandemic stricken Chinese New Year celebrations were muted as many families were not able to completely reunite. As a result, the wish to be together resonated louder than ever amid the people. Many brands wanted to echo these sentiments, and as such their CNY ads showed us of how it is to celebrate together, while reminding us of the good times when the entire family was together. These memories and brand stories went viral and were widely shared on social media news walls, individual stories, and of course through traditional media channels like TV commercials
 “With consumers spending more time online but with limited attention spans, brands that focus on capturing the ‘mind space’ of the consumer will be the ones that grow faster,” said Julie Ng, Researcher & Co-Founder of Vase.ai

All the more, these commercials were instrumental in promoting the CNY celebrative spirit. It looked as if the brands themselves, were inviting us to their own CNY open houses
 Asia School of Business and market research company Vase.ai were curious to see whether people would think of offering a counter-invitation: Should brands became persons, would they be invited to join our CNY open house celebrations In opening this question, Vase.ai conducted a large-scale study among 462 ethnic-Chinese Malaysians. The study presented a choice of 29 brands that heavily advertised during the last month in conjunction with CNY to this representative sample

The questions posed to the pool were:
“If these brands were persons, which brands would be invited to your CNY open house? And which ones would not be?” 
Asking people to view brands as a person is a very common practice, the company notes. Consumers often attribute human features to brands on a daily basis. Many people project selected personality characteristics on the brands they are familiar with and favour. As an example, the car brand Volvo projects a responsible, trustworthy, reliable, and a family-man personality
 
The Twelve Invited brands:
This study uncovered that on average, a brand receives a CNY open house invitation from 27% Chinese Malaysian consumers. Some brands are more welcomed than others

 
3 Most Invited Brands – McDonalds, KFC and Shopee

Three brands – McDonalds, KFC and Shopee – made the most wanted guest at CNY open houses. As the nation’s favourite cousins, they won over a 50% popularity vote


Followed by 9 Invited Brands



The nine brands that follow in getting invitations from 30% or more from the people, but not by a majority are “good family friends”: Foodpanda, Lazada, Grab, Maybank, Watson, Tesco, Eu Yan Sang, Nescafe, and Yakult
 
The Nine Un-invited brands


Six of the 29 brands included in the study were grouped in those that would not receive invitations. For one of the brands that were categorised as a non-invite, there was an obvious reason: it is a strong-branded medicine. Generally, it is considered inauspicious to welcome medication to a CNY open house as it may introduce bad luck
 A fourth group consists of three brands with a certain “double-bind.” The relationship is a mix of positivity and negativity. For instance people are uncertain if they should invite brands of an insurance company, an airlines, and an energy company. In a relational sense, “it’s complicated” as the number of CNY open house invitations is as large as the number of non-invites

“No happy new year for brands that are ignored. A brand caught in the silent and uneventful zone of indifference may have a hard time to survive a roller-coaster year like 2021.” Said Willem Smit, Assistant Professor of Marketing at Asia School of Business and International Faculty Fellow at MIT Sloan
 The Eight Brands in the “Danger Zone of Indifference”
This study grouped a fifth group of brands – those that people don’t really care about. Eight brands were classified as those that do not have a significant connection with the people, and are not even important enough to be disliked

Being placed in the “Zone of indifference” category would be a nightmare scenario for the marketer, as there is no existing cloud to start a conversation and sharpen the brands’ positioning

It means it’s all the way back to the drawing board: thinking of the ideal target audience and crafting a better value proposition. Being in the category also means they are way below most people’s radar and results in an even worse start for them this year. There is no consolation for brands in the Zone of Indifference as it means hard work – if not the end is near, and they might well be unlikely to be part of the CNY celebrations in 2022


Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

http://www.suriaamanda.com/2021/02/the-12-brands-that-will-get-invited-to.html

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
Tourism Arts And Culture Ministry To Throw Virtual Cny Open House This Saturday

Tourism Arts And Culture Ministry To Throw Virtual Cny Open House This Saturday

papar berkaitan - pada 18/2/2021 - jumlah : 218 hits
Minister of Tourism Arts and Culture Datuk Seri Nancy Shukri said the virtual Malaysia Chinese New Year Open House 2021 celebration would be broadcast through the ministry s official Facebook MyMOTAC and RTM TV1 File picture by Ahmad Zamzah...
Cm Shares Cny Joy With Celebrants At Supp Virtual Open House

Cm Shares Cny Joy With Celebrants At Supp Virtual Open House

papar berkaitan - pada 12/2/2021 - jumlah : 290 hits
Datuk Patinggi Abang Johari Tun Openg and Datuk Amar Juma ani Tuaku Bujang tossing the Yee Sang together with guests at the SUPP virtual CNY open house KUCHING Chief Minister Datuk Patinggi Abang Johari Tun Openg has urged the CHinese commu...
The House That Chan Wing Built For The Kings

The House That Chan Wing Built For The Kings

papar berkaitan - pada 13/2/2021 - jumlah : 370 hits
Chan Wing in 1933 Taken from From Poor Migrant to Millionaire by Chan King Nui KUALA LUMPUR Most of us know of Yap Ah Loy the man who helped found Kuala Lumpur and Loke Yew who helped develop the city in infancy But what about Chan Wing Cha...
Day To Day Open Kitchens That Will Mesmerize You In A Moment

Day To Day Open Kitchens That Will Mesmerize You In A Moment

papar berkaitan - pada 19/2/2021 - jumlah : 244 hits
With glass walls completely open or with a serving hatch These open kitchens are designed for the day today but also to become the heart of your home You will want to throw away your kitchen The post appeared first on
Roland Pkr Baram Will Remain And Continue To Support The Party

Roland Pkr Baram Will Remain And Continue To Support The Party

papar berkaitan - pada 28/2/2021 - jumlah : 247 hits
Roland Engan MIRI Parti Keadilan Rakyat Sarawak leadership council vice chairman Roland Engan said they will continue to remain and support the party to ensure that it can continue to serve the people and has the needed strength for
Klang Residents Decorate Neighbourhood To Get Into Cny Mood

Klang Residents Decorate Neighbourhood To Get Into Cny Mood

papar berkaitan - pada 13/2/2021 - jumlah : 179 hits
Caishen the Chinese God of Prosperity bids a friendly welcome to visitors and residents of Ambang Botanic Klang KLANG The Year of the Rat has been something of a downer with a pandemic wreaking havoc on worldwide health and economy It is wi...
The Courtyard House By Mark Odom Studio In Austin Texas

The Courtyard House By Mark Odom Studio In Austin Texas

papar berkaitan - pada 13/2/2021 - jumlah : 237 hits
Project Courtyard House Architects Mark Odom Studio Location Austin Texas Area 2 400 sf Photographs by Casey Dunn The Courtyard House by Mark Odom Studio The Inglewood Courtyard Residence a 2 400 square foot light filled home was designed a...
3 Malaysian Men We Can T Get Enough Of Seeing On The Big Screen

3 Malaysian Men We Can T Get Enough Of Seeing On The Big Screen

papar berkaitan - pada 17/2/2021 - jumlah : 224 hits
Malaysia is known to be the land of great food scenic mountains gorgeous beaches and creative comebacks like Mak kau hijau as well as Si bodoh kau dengar sini But today we re not here to The post appeared first on
Best Of The Best Malaysia S 100 Elite Brands Were Awarded The Reader S Digest Trusted Brands Awards

Best Of The Best Malaysia S 100 Elite Brands Were Awarded The Reader S Digest Trusted Brands Awards

papar berkaitan - pada 2/3/2021 - jumlah : 323 hits
Virtual Celebration Acknowledges Malaysia s Most Trusted BrandsReader s Digest has launched a virtual celebration to acknowledge its latest Malaysia Trusted Brands and personality award winners More than 100 Malaysian brands are among the s...
Flexibility In Business Operations

Umno Youth To Protest Extra Hours For Civil Servants Working Shifts

The Difference In The Concept Of Illicit Relationship Between Muslims And Non Muslims

Pensyarah Didakwa Hina Nabi Jawi Turut Buka Siasatan

Biodata Hael Husaini 2 Kali Juara Ajl Dan Perjalanan Dalam Industri Seni

Pas Langkaui Retorik Dap Isytihar Pas Muuh Utama

Murid Buktikan Pada Guru Lembu Makan Martabak

Abang Adik Wins Best Film Award In Los Angeles


echo '';
Senarai Lagu Tugasan Konsert Minggu 1 Gegar Vaganza 2024 Musim 11

Info Dan Sinopsis Drama Berepisod Dhia Kasyrani Slot Akasia TV3

Biodata Terkini Reshmonu Peserta Gegar Vaganza 2024 Musim 11 GV11 Penyanyi Lagu Hey Waley

Gegar Vaganza 2024 GV 11 Hadiah Tiket Peserta Juri Format Pemarkahan Dan Segala Info Tonton Live Di Astro Ria Dan Sooka

6 Janji Donald Trump Kalau Dia Naik Jadi Presiden Semula


Football Online Sports Gambling 1xbet 1xbet Globa

Mesyuarat Mpsm Kulai Bil 3 2024

7 Keistimewaan Hari Arafah Hari Yang Dinantikan Jutaan Umat Islam

Generasi Milenial Dan Gen Z Dukung Nkri Nomor Urut 2 Simbol Harapan Baru Kalimantan Barat

Kempen Hartanah Bumiputera Matrix Miliki Rumah Selesa Cipta Kenangan Indah Bersama Keluarga

Bukan Semua Cendawan Boleh Makan Ada Yang Beracun