Sowing Seeds Of Joy This Chinese New Year Among The Elderly To Spread Love And Improve Mental Health

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Sowing Seeds of Joy This Chinese New Year Among the Elderly to Spread Love and Improve Mental Health









Domino’s Pizza employees visit Attia Nursing Care Centre in Petaling Jaya with a roaring feast and a creative activity to bring lasting joy and improve mental health among residents.
Over 500 elderly folks nationwide receive a roaring surprise delivery from Domino’s Pizza in conjunction with Chinese New Year.

KUALA LUMPUR, 31 January 2022 – Chinese New Year is usually a time for families to gather together and celebrate the festivities with good food, good company and a host of activities. However, residents of elderly folks homes are sometimes neglected and forgotten, bringing on feelings of loneliness and helplessness that can lead to depression. A recent study published in the American Society for Horticultural Science journal stated that an activity as simple as caring for houseplants can have positive effects on a resident's happiness including increased social interaction, increased levels of activity, increased feelings of self-worth and overall improvement in quality of life.

Understanding the powerful effects experiencing nature can have on an individual, Domino’s Pizza decided to ‘Sow Seeds of Joy’ to lift the spirits of residents of Attia Nursing Care Centre in Petaling Jaya with their Chinese New Year Roaring Festive Sets, and a creative seed planting activity using used pizza boxes the week before the annual celebrations. Domino’s staff members feasted with 17 residents and walked six of them through the process of planting some seeds in soil mixed with cut up pieces of Domino’s pizza boxes which helps nourish the soil as the boxes turn to compost.

Residents were thrilled to engage in the activity with some of them attempting to compost a small amount of organic waste together with the pizza boxes to help improve soil quality. Linda Hassan, Group Chief Marketing Officer at Domino's Pizza Malaysia, Singapore & Cambodia said, “Sowing seeds of joy among residents of Attia Nursing Care Centre in Petaling Jaya not only brings smiles to their faces and ours but also brings value to residents long after we’re gone.”

She added “We wanted to do something that would make a positive, meaningful and lasting impact for the residents of the home and decided to think out of the pizza box for an idea that would truly make a difference. Since our pizza boxes are a good source of carbon material for compost, we wanted to incorporate it into our ‘Sow Seeds of Joy’ activity with the residents. This activity brought lots of cheer to residents and Domino’s employees, and it is also a great way to reduce our carbon footprint by composting pizza boxes and growing plants to absorb carbon from the atmosphere.”  

To sow more seeds of joy to folks in elderly homes nationwide, Domino’s selected 15 nursing care centres throughout the country where an additional 500 elderly folks will be treated to piping hot meals to celebrate Chinese New Year.

“At Domino’s, we hope to bring more smiles to the faces of fellow Malaysians during this auspicious time, especially the elderly in our communities. We would also like to highlight to Malaysians that composting our pizza boxes in your garden can help you sow seeds of joy long after the pizzas have been eaten. This is our way of advocating and supporting sustainable practices among Malaysians for a greener environment that also positively impacts our mental health,” said Linda Hassan, Group Chief Marketing Officer at Domino's Pizza Malaysia, Singapore & Cambodia shared.

To give Malaysians a roaring good time this year of the tiger, Domino’s is offering the Roaring Festive Set for eight pax at an affordable price of RM84.90 (more than 50% off) for four pizzas, two sides, a Chocolate Lava Cake and a bottle of soft drink to enjoy with family and friends. Remember to save those pizza boxes and sow some seeds of joy for a prosperous year ahead.

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About Domino’s Pizza

Delivering more than 1 million pizzas a day worldwide, Domino’s Pizza is the world’s leading and fastest growing pizza delivery company committed to upholding the industry in product quality and operational excellence. Globally, Domino’s Pizza Inc. operates a total network of more than 16,000 owned and franchised stores throughout the U.S. and in over 85 markets. Domino’s internationally ranks in the top five companies in online transactions. 

As at Q2 2017, Domino’s Pizza Malaysia is the largest Domino’s market in Southeast Asia and fifth largest in Asia Pacific. Established in 1997, Domino’s Malaysia is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 240 Domino’s Pizza stores in the country.

At Domino’s Pizza, we take PRIDE in our commitment to enrich the lives of our customers, employees, partners, shareholders and communities. As one of the most lovable brands in Malaysia, we will go the extra mile for your smile as well as uphold our culture to ‘sell more pizza, have more fun’. Embracing our company’s philosophy of smart hustle, Domino’s is committed to provide customers with the ultimate pizza delivery experience, with its product satisfaction guarantee, 30-minutes delivery guarantee and 15-minutes take-away guarantee. 

Forging ahead as an e-commerce entity, Domino’s Pizza has led many firsts in its digital platforms. Domino’s Pizza Malaysia has leveraged on the digital world to the best of its advantage and this began when it was certified as the first QSR company to provide an online ordering platform by the Malaysian Book of Records with the launch of its website in 2003. Domino’s Pizza Malaysia’s online ordering platform is also ranked #1 for its online speed of service in the QSR industry.

Domino’s is the award winner of the 2009, 2010, 2011, 2012 and 2016 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Domino’s Pizza Worldwide Rally. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast Food” category of the prestigious Putra Brand Awards 2014, silver in 2015, bronze in 2016, Silver in 2017 and Bronze in 2018, 2019, 2020 and 2021 for 8 consecutive years. In the Marketing Excellence Awards 2020, Domino’s won Silver for Excellence in Public Sector/Non Profit Marketing and Bronze for Excellence in Sports/eSports Marketing. Domino’s was awarded with the “Best Customer Experience” award in 2020 and 2021 by CXP Asia through an independent consumer survey. In 2018, Domino’s Pizza Malaysia launched its brand promise of ‘It’s All About You’, which encapsulates Domino’s commitment to deliver the best in products and services, keeping the best interest of its customers always on the forefront of all its efforts. Domino’s was also awarded Gold for “Excellence in Sponsorship Activation” category for its creative and effective partnership with MASWings in conjunction with its entry into the East Malaysian market as well as Bronze in the “Sports/Esports Marketing” category for Mobile Legends campaign at the Marketing Interactive Awards 2019.

Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders. For latest updates, please visit Domino’s Pizza Malaysia’s Facebook at https://www.facebook.com/DominosMY/ or Instagram at https://www.instagram.com/dominosmy/

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Media Contacts:

Pritibha KrishnasamyAlpha Access PREmail:[email protected]: 019-215 3025

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