Sony Launches Newest Addition To G Master Full Frame Lens

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SONY'S G MASTER™ LATEST ADDITION
FULL-FRAME LENS (SEL35F14GM)(KUALA LUMPUR, 14 January 2021) – Sony today announced the FE 35mm F1.4 GM (model SEL35F14GM) – the newest addition to its acclaimed G Master full-frame lens series – delivering first-class image quality and beautiful bokeh for broad expressive capability in an extremely compact and lightweight design. The FE 35mm F1.4 GM is a must-have for Sony’s E-mount users, as in combination with Sony’s camera bodies it boasts advanced focusing capabilities - perfect for a wide range of uses such as shooting landscapes, portraits and street photography, both stills and video.
“At Sony, our purpose is to fill the world with emotion through the power of creativity and technology so we designed the FE 35mm F1.4 GM to perfectly capture the moments that need to be saved forever,” said Ryo Ochi, General Manager, Digital Imaging Division, Sony Electronics Asia Pacific. “With exquisite resolution and intelligent focus technology, all in a small, lightweight design, this is an indispensable lens that does not compromise on image quality.”
Superlative resolution in a compact lens

Sony’s advanced optical design and manufacturing technology brings extraordinary resolution, gorgeous bokeh, and precision focus performance to a compact lens that fits comfortably in the palm of your hand, weighing a mere 524 grams  and measuring just 76 mm dia. x 96 mm  with a filter diameter of Φ67mm. The FE 35mm F1.4 GM boasts advanced optical technology that delivers stunning contrast and superb resolution. Two XA (extreme aspherical) elements effectively maintain superb resolution throughout the image area. The compact 35mm lens is not only mobile and manageable, it performs admirably in difficult lighting. An ED glass element and other optical refinements effectively suppress chromatic aberration and purple fringing for breathtaking results.
Beautiful bokeh for broad expressive capability

The FE 35mm F1.4 GM delivers an almost circular aperture thanks to its 11-blade construction – a rare level of quality for a mobile lens. Painstaking spherical aberration control at both the design and the manufacturing stages contributes to beautiful G Master bokeh that make subjects really stand out. Two innovative XA elements allow for impossibly impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose the perfect shooting distance (minimum focusing distance of just 27cm with a maximum magnification of 0.23x in autofocus mode) allows for ultimate control and stunning bokeh when shooting both stills and video.Advanced focus for enhanced imageryTwo of Sony’s XD (extreme dynamic) Linear Motors provide the high thrust efficiency needed for precise AF (autofocus) and tracking - resulting in outstanding resolution at any distance. State-of-the-art control algorithms, developed specifically for the XD Linear Motors, improve control response and precision whilst minimising vibration and noise for fast, smooth and silent AF performance. Advanced focusing can also be achieved when shooting at a high frame rate.Linear Response MF is ideal for creative focusing effects when shooting video as it ensures the focus ring responds to subtle control when focusing manually. The focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.
Professional control and reliability

The FE 35mm F1.4 GM offers full professional control, with a focus hold button, focus mode switch to support smooth, efficient operation. An aperture ring with switchable click stops can be turned off for movie shooting, and when used on an APS-C camera or with a Super 35 angle of view, it can be used as a standard lens equivalent to 52.5mm, making the FE 35mm F1.4 GM the perfect choice for creating videos. The focus hold button can be assigned to several other functions via a camera body menu, providing direct access to functions that are vital to photographers and videographers alike. It was created to be reliable with a dust and moisture resistant design and a fluorine front element coating that repels water, oil, and other contaminants.
Availability

The FE 35mm F1.4 GM will be available in Malaysia from February 2021. Recommended selling price at RM6,799. Stay tuned for early bird promotion, coming soon! Exclusive stories and exciting new content shot with the new lens and Sony's other imaging products can be found at https://www.sony-asia.com/alphauniverse/home, a site created to educate and inspire all fans and customers of Sony's α - Alpha brand.A product video on the new FE 35mm F1.4 GM can be viewed at: https://youtu.be/rYVFXbBUJQk 
For detailed product information, please visit:
https://www.sony.com.my/electronics/camera-lenses/sel35f14gm 
About Sony Malaysia
Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total of 2 Sony Stores and 37 Sony Centre outlets nationwide, which offering consumers the latest Sony products and services.
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.  With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.   Sony Global Web Site: http://www.Sony.net/

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