Pocky Celebrates Merdeka With Limited Edition Pocky Durian And Pocky Ondeh Ondeh Flavours
In conjunction with the new flavour
launch, Pocky teams up with homegrown street artist to unveil street art that
pays homage to Malaysian heritage
Glico Malaysia
pays tribute to Malaysian flavours with its brand-new, Limited Edition Pocky
Durian and Pocky Ondeh-Ondeh flavours, inviting Malaysians to ‘Share
the Taste of Heritage’ while celebrating the nation’s 68th Merdeka
Day.
Made with real and natural ingredients, Pocky Durian and
Pocky Ondeh-Ondeh are a celebration of Malaysia’s beloved flavours in every
bite.
Pocky Durian delivers a bold take on the King of
Fruits, coated in a rich, creamy durian-chocolate layer made with real durian, while
Pocky Ondeh-Ondeh captures the essence of the traditional kuih with a pandan
chocolate coating topped with real desiccated coconut for a subtle hint of
saltiness, wrapped around a nostalgic palm sugar-flavoured biscuit stick.
These delightful flavours, paired with Pocky’s
signature crunchy biscuit stick, create a fun and sensory treat that brings
local favourites to life in a whole new way.
Both the festive packs are presented in vibrant
packaging inspired by Peranakan designs, featuring photorealistic illustrations
and highlight the use of real ingredients - delivering not just a delicious
experience, but one that celebrates Malaysia’s colourful cultural tapestry.
Its essence is
beautifully captured in a specially-commissioned mural by Glico Malaysia – a
share-worthy piece of street art that features Malaysia’s unique harmony of
cultures and traditional motifs found in everyday life.[i]
Created by popular local street artist Abdulrashade,
the mural is a vibrant expression of what unites Malaysian people, with
emphasis on cultural unity, national pride and a shared love for local food. These
shared connections inspired the artwork, which blends traditional Peranakan
motifs with youthful energy - incorporating hobbies like photography and
skateboarding - to capture the spirit of Malaysian youth.
“Malaysians are passionate about food and proud of our
traditional flavours. With Pocky Durian and Pocky Ondeh-Ondeh, we’re sharing the
happiness of traditional and familiar flavours in a new way that combines culture,
flavour and creativity,” said Lee Yeen Theng, Managing Director of Glico
Malaysia & International Cluster. “This mural brings that spirit to life, showcasing
the talent of local artists and heritage flavours while celebrating Malaysia’s unity
and diversity. As we mark our 68th Merdeka together, we look forward
to many more years of bringing healthier days and wellbeing to all Malaysians.”
Set against the
backdrop of Jalan Doraisamy in Chow Kit - just steps from the iconic Heritage
Row and beloved local food haunts - the mural offers a colourful tribute to the
rich diversity of Malaysian life, right where heritage meets modern urban
culture.
“As a Malaysian street artist, I’m proud to create
something that speaks to our shared identity. Coming from Penang, I grew up
surrounded by Peranakan culture, and my family owns a durian plantation - so
this piece is very personal,” said Abdulrashade. “The mural is about unity,
youth, and heritage. I hope it inspires more people to see how street art can
tell our national story in new ways.”
This Merdeka, grab a few packs of Pocky Durian and
Pocky Ondeh-Ondeh, the perfect blend of local flavours in a crispy biscuit
stick, available now at leading supermarkets, convenience stores and online via Shopee at RM3.40 per
box.
While you’re at it, visit the special ‘Share the Taste
of Heritage’ mural to mark the occasion. Don’t forget to strike a pose and
share your moment with the hashtags: #PockyDurian
#PockyOndehOndeh #KongsiKerianganCitaRasaWarisan #ShareTheTasteofHeritage
#ShareHappiness.
[i] The ‘Share
the Taste of Heritage’ street art will be on display by Merdeka Day on the wall
of Restoran Alam Berkat Mamak, 53 Jalan Doraisamy, Jalan Dang Wangi, 50100
Kuala Lumpur
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