Philanthropy In The Covid 19 Era


Partnering with Batik Boutique to supply medical workers with PPE and provide livelihood for women from low-income backgroundsRaised RM171,966 through digital donation drive to help those in needBenefited 3,095 families including Orang Asli, people without permanent shelter and refugee communities 
AirAsia Foundation Executive Director Yap Mun ChingWith travel restrictions in place, AirAsia Foundation is undergoing a digital transformation that sees it tap on e-commerce, digital fund-raising and e-learning channels to meet its regional mandate.

The implementation of quarantine measures and social distancing has dramatically changed how we live and how we work. The world of philanthropy is no less affected. At AirAsia Foundation, it has not only changed the way we work. It has also changed our scope of work.

AirAsia Foundation was set up to address three pillars. First is to support the growth of social enterprises in ASEAN through grant-giving and mentorship of our grantees. However, with travel bans in place, the latter has ground to halt, forcing the cancellation of workshops we had planned. This leaves us to focus on growing Destination GOOD, our commercial arm which retails social enterprise products by more than 50 organisations.

Social Enterprise SupportAlthough our flagship store in Kuala Lumpur has had to shutter during Malaysia’s Movement Control Order (MCO) period, our online store at DestinationGOOD.com continues to do business, expanding even to a sub-outlet on OURSHOP.com, another AirAsia-backed e-commerce portal. With delivery services proliferating, we have been able to continue selling quarantine essentials produced by social enterprises, from food and children’s books to personal hygiene products. 
Our latest effort sees us partner with local social enterprise Batik Boutique to help provide livelihood for women from low-income backgrounds by producing Personal Protective Equipment (PPE) for frontliners. Retailing at RM25, the exclusive PPE sets are already available at DestinationGOOD.com and the public can purchase it as a gift to medical staff at selected hospitals. Besides the locally-made PPE - which AirAsia is also sourcing for operational use - Destination GOOD also retails new Batik Boutique products such as batik face masks and batik colouring kits for homeschooling.

W3.CSS AirAsia Foundation partnered with Batik Boutique to produce PPE and face masks to be sold on DestinationGOOD.com Seamstresses at Batik Boutique Sewing Centre sewing face masks to be sold on DestinationGOOD.com AirAsia Foundation partnered with Perak State Parks to distribute basic essentials to Orang Asli communities. ❮❯
Humanitarian Fund-Raising
While Covid-19 did not change our broad digital strategy, MCO limitations definitely speeded up its implementation. Beyond e-commerce, AirAsia Foundation is also transforming the way it addresses its humanitarian concerns.

Since 2012, AirAsia Foundation has raised over RM14 million in aid of post-disaster rehabilitation programmes in ASEAN. These donations were mainly raised by AirAsia cabin crew who carried donation boxes on our flights. During AirAsia’s hibernation, our latest donation drive was carried out exclusively on airasiafoundation.com and on financial services platform BigPay

Through small donations via credit card payments, online bank transfers and person-to-person donations, the drive raised over RM170,000 in a month from 1st to 30th April 2020, a significant increase from past online donations. Digital donations have also simplified the work of financial reconciliation, enabling AirAsia Foundation to distribute aid monies within a week of receiving the donations. This has enabled speedy giving at a crucial time when thousands are going hungry after losing daily wages. 
Throughout the MCO period, we have been able to provide basic essentials for more than 3,000 families from the Orang Asli and Orang Asal communities, B40 families, people without permanent shelter, migrant workers and refugees, as well as differently-abled individuals.

Anti-Trafficking Initiative
A third way that Covid-19 has precipitated realignment is in our anti-trafficking initiative. Starting 2017, AirAsia Foundation has been organising classroom trainings for AirAsia cabin crew to recognise, report and record cases cases of human trafficking on our flights. 
While live training has been highly effective in engaging participants, Covid-19 resource crunches has necessitated a rethink on how best to deploy our resources. This is why we are transitioning fully to e-learning. With classroom training, we had enough trainers to reach some cabin crew in Kuala Lumpur each month. With digital learning, we can reach cabin crew, pilots, ground and security staff based in any of AirAsia’s 24 hubs across the network.

This, thus, frees up our resources post-quarantine to focus on developing the next phase of our anti-trafficking initiative to provide helpline information in multiple languages through the use of chatbots and AI technologies.

It is too soon to say how the world will emerge from this crisis but from our perspective, an unexpected silver lining to the changes we experienced is the gain in efficiency and scale. In time, we hope to be able to reintegrate our personal touch for more effective philanthropy.



Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

https://www.zulyusmar.com/2020/05/philanthropy-in-covid-19-era.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ZulyusmarcomMalaysianLifestyleFoodBeveragesTravelTechnologyAndNews+%28Zul

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
Covid 19 Terengganu 111 Case Patients Across The State To See A Doctor

Covid 19 Terengganu 111 Case Patients Across The State To See A Doctor

papar berkaitan - pada 23/5/2020 - jumlah : 344 hits
UALA TERENGGANU I did not go to Kuantan to visit the sick but I received an appointment letter for follow up treatment at a private hospital there While there I was instructed to undergo a screening before being allowed to see a doctor Duri...
Mrcs Will Continue To Support The Frontliner Workers Of Covid 19

Mrcs Will Continue To Support The Frontliner Workers Of Covid 19

papar berkaitan - pada 8/5/2020 - jumlah : 329 hits
Tunku Puteri Intan Safinaz Almarhum Sultan Abdul Halim Mu adzam Shah KUALA LUMPUR The Malaysian Red Crescent Society will continue to applaud and clap in solidarity for those who have been supporting communities and bringing relief during t...
Covid 19 And The World Of 2035

Covid 19 And The World Of 2035

papar berkaitan - pada 15/5/2020 - jumlah : 315 hits
Last week I caught up on some science fiction movies that I had missed over the years The Edge of Tomorrow Prometheus and Blade Runner 2049 They were packed with dazzling visuals and transported me to a stunning and scary future world And I...
With Covid 19 Neither The Hospital Nor Parliament Is Safe

With Covid 19 Neither The Hospital Nor Parliament Is Safe

papar berkaitan - pada 22/5/2020 - jumlah : 269 hits
We know how badly the Covid 19 pandemic is affecting us people are dying we are facing lockdowns and an increasing number of workers are losing their jobs But would any doctor have ever thought that he or she would one day tell a patient th...
Covid 19 What Should The Government Do For Sport

Covid 19 What Should The Government Do For Sport

papar berkaitan - pada 17/5/2020 - jumlah : 347 hits
MP SPEAKS The irony of this latest health crisis wrought by Covid 19 is that we are told we cannot do sports even though sports is the doctor s usual prescription for health and general wellbeing For two months Malaysians were in a semi loc...
The Saddest Eid Covid 19 Cuts Lifeline For Indonesian Migrant Families

The Saddest Eid Covid 19 Cuts Lifeline For Indonesian Migrant Families

papar berkaitan - pada 22/5/2020 - jumlah : 261 hits
Migrant workers have been heavily affected by the lockdowns imposed in the wake of the Covid 19 outbreak KUALA LUMPUR Since leaving his village in Indonesia to work abroad three decades ago Wasito has never failed to send money home at Eid ...
Responding To The Covid Economy Understanding Supply And Demand Shocks

Responding To The Covid Economy Understanding Supply And Demand Shocks

papar berkaitan - pada 25/5/2020 - jumlah : 271 hits
MP SPEAKS It has been more than two months since March 18 which was the start of the movement control order in Malaysia and the full extent of the negative economic impact domestically will not be known for a few months But as we approach J...
Don T Be Sad Find The Blessing In Covid 19 Crisis Says King

Don T Be Sad Find The Blessing In Covid 19 Crisis Says King

papar berkaitan - pada 24/5/2020 - jumlah : 410 hits
The Yang di Pertuan Agong Al Sultan Abdullah Ri ayatuddin Al Mustafa Billah Shah said that Muslims in the country should not be upset and sad for not being able to celebrate Aidilfitri this year but to take the opportunity to find the bless...
Indonesian Workers On The Run After Covid 19 Screenings In Sepang

Indonesian Workers On The Run After Covid 19 Screenings In Sepang

papar berkaitan - pada 21/5/2020 - jumlah : 294 hits
The police are looking for four Indonesian workers who ran away from a kongsi house in Sepang Selangor after undergoing Covid 19 tests According to Sepang district police chief ACP Wan Kamarul Azran Wan Yusof a road construction firm based ...
Makan Steamboat Dapat Henna Free

15 Kafe Di Johor Bahru Instagrammble Muslim Friendly

Sarawak And Malaysia Can T Afford Escalating O G Disputes

Antara Projek Pungguk Rindu Bulan Tilapia M Sia Pro Hamas

Isu Calon Perdana Menteri Kembali Menjadi Tegang Di Kalangan Pemimpin Pn

Isu Papan Tanda Aneh Dan Pelik Menteri Wilayah Masih Diam

Worldcoin Dan Ai

Coffee Is For Closers The Motivational Phrase From Quot Glengarry Glen Ross


echo '';
Memahami Fasa Renjatan Elektrik Yang Selamat dan Berbahaya Untuk Manusia

Info Dan Sinopsis Drama Berepisod Lara Kasih Slot Samarinda TV3

Senarai Lagu Tugasan Konsert Minggu 2 Gegar Vaganza 2024 Musim 11

Keputusan Markah Peserta Konsert Minggu 1 Gegar Vaganza 2024 Musim 11

Senarai Lagu Tugasan Konsert Minggu 1 Gegar Vaganza 2024 Musim 11


E Book Pertama Saya

Resipi Ayam Gepuk

Orbit Labels The Parent S Choice For Safe And Sanitary Feeding

Samun Barang Kemas Dianggar Seberat 4 1 Kilogram Bernilai Rm1 54 Juta Sekumpulan Penjenayah Diburu

Kes Bunuh Pelajar Vokasional Warden Temui Mangsa Tak Sedarkan Diri

Elak Kenyataan Merugikan Kerajaan Perpaduan Pemuda Umno Wp