Kate Spade New York Welcomes Summer With A New Seasonal Concept That Evokes A Sense Of Transformation From The Everyday

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The brand invites its community to enter a “Cabana State of Mind,” with a seasonal concept that celebrates the arrival of summer, and kicks off a series of immersive pop-up experiences meant to spark and spread joy for brand fans in Malaysia.

This May, kate spade new york unveils kate spade Cabana – a new seasonal concept that will return each summer moving forward – celebrating the spirit of escape that one feels at the beginning of summer, and everything and anything striped, palm-printed and beach-ready.
Continuing kate spade new york’s ‘Year of Celebration’ narrative, the Cabana storyline will come to life for consumers around the globe through a series of pop-ups in Malaysia, Singapore, New York City and London. The brand invites the community to join for an immediate dose of sun, relaxation and play to kick-start the summer season right in the heart of Kuala Lumpur, from May 20 to June 5, at The KL Journal Hotel, Level 11.
From the city to the beach – and everything in between – the kate spade Cabana collection lends sunny looks with an even sunnier perspective. Guests can step into the green and white striped kate spade Cabana to browse and shop the brand’s summer collection and pop-up exclusive products – including citrus motifs, wicker bags and an embellished woven straw tote – The pop up will be open to public on weekdays, 3pm to 8pm and weekends, 11am to 8pm.

“Through our Cabana storyline, we set out to make our community around the globe feel an authentic connection to the brand. We love the idea that anyone, anywhere can walk into a cabana and transform their state of mind,” said Jenny Campbell, Chief Marketing Officer of kate spade new york. 
“The Cabana collection represents the best of kate spade’s full lifestyle offering, and we are excited to bring it to the consumer through an innovative, story-driven shopping experience.”
The Cabana experience will also be accessible on https://malaysia.katespade.com/new/cabana-pop-up starting May 20, offering access to brand fans across Malaysia with complimentary home delivery.

Guests came together for a summer of joy and laughter, including Athisha Khan (Content Creator), Elyn Leong (Actress/Content Creator), Shu Sen (Content Creator) and Tong Bing Yu (Actress/Host/Singer/Producer).


The pop-up is filled with summer surprises such as giant jenga, popsicles, and a photo moment contest with prizes such as a kate spade new york shopping spree worth up to RM3,000 and The KL Journal Hotel staycation vouchers. A limited-edition kate spade Cabana jenga set will also be available with RM1,000 nett spend.
In tandem with the launch of the pop-up series, the brand will introduce a new kate spade Cabana virtual game on May 19 which will be accessible on https://cabana.kspadeexperiencemy.com/. Upon entering the game, users can view an AR pool float against their surroundings using their mobile camera. Guess the number of bags appearing in the pool float and submit it at the end of the game to receive an exclusive invitation to the pop-up, with a complimentary Cabana-inspired popsicle included. The refreshing popsicle comes in three special flavours: apple chamomile, coconut, and a mixture of salted coconut and pandan.

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