In Drawing Its Election Battle Plan Pakatan Cautioned Against Writing Off Bossku Najib

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Operating from the sidelines, Najib led an effective social media drive to galvanise protest against the PH government, riding on ethnic tension and anger fueled by a slew of unfulfilled election promises to help BN win four by-elections, all within the second year of PH rule.
(MMO) – His detractors have dismissed him as a mere internet troll.
Few leaders in Pakatan Harapan (PH), when in power or as the current Opposition, bother to entertain his daily vitriols. While his newfound popularity among disenfranchised Malay youth has been the subject of much debate, many of his rivals appear uninterested to know why.
The 1Malaysia Development Berhad (1MDB) scandal and dozens or so corruption charges saddled on Datuk Seri Najib Razak’s back may explain this apparent lack of regard that PH leaders have for the man whose scandals helped end five decades of Barisan Nasional (BN) rule, pundits opined.
But with the Perikatan Nasional (PN) administration’s plan for snap polls now appearing likely, they cautioned rivals against writing the former prime minister off.
If anything, the “Bossku” phenomenon, the culmination of a slick social media campaign that has earned the Pekan MP pop star status, not only suggests Najib is still very much relevant, but also a force to contend with. One piece of evidence is the groundswell of support for the Umno-PAS alliance, said Oh Ei Sun, a senior fellow at the Singapore Institute of International Affairs.
Operating from the sidelines, Najib led an effective social media drive to galvanise protest against the PH government, riding on ethnic tension and anger fueled by a slew of unfulfilled election promises to help BN win four by-elections, all within the second year of PH rule.
Oh said Najib’s public relations push, built around a contrived image of the former prime minister as the common man and is likely the work of expensive communications and image consultants, proved effective because it provided the then Opposition with a relatable figure.
“The groundswell was epitomised or personified by Najib mainly because Umno at the time did not have a presentable figure,” Oh said.
“(Umno) needs to attract not just young and moderate votes, but also conservative heartland votes… and Najib was the only one who was able to do so.”
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