Homegrown Malaysian Attraction Brand Goes Global


Sim Leisure signs MOUs at Dubai Expo 2020 for the expansion of the ESCAPE brand into Oman, Qatar and Saudi Arabia

TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak, Yang Di-Pertua Negeri Pulau Pinang (2nd from left) presenting Sim Choo Kheng, Founder and CEO of Sim Leisure Group (2nd from right) with a token of appreciation to commemorate Sim Leisure’s achievements and today’s announcement of bringing ESCAPE to the world stage. Looking on is YB Dato’ Haji Abdul Halim Hussain, Exco Trade, Industry & Entrepreneur Development (left) and YB Yeoh Soon Hin, Exco Tourism & Creative Economy (right)

Sim Leisure took an important step forward earlier this week towards international expansion of its ESCAPE attraction brand through the signing of MOUs with partners in Oman, Qatar and Saudi Arabia. These partners will represent the ESCAPE brand on the ground in each of their respective territories. These partners will source and secure relevant and appropriate funding partners across mall operators and land owners to develop the ESCAPE brand of adventure parks.

The MOU signing ceremony which was held at the Malaysian Pavilion at the Dubai Expo 2020 was witnessed by TYT Tun Dato’ Seri Utama Ahmad Fuzi Abdul Razak, Yang Di Pertua Negeri Pulau Pinang; YB Dato’ Haji Abdul Halim Hussain, Penang Exco Trade, Industry & Entrepreneur Development and YB Yeoh Soon Hin, Penang Exco Tourism & Creative Economy.

Senior representatives from Sim Leisure’s partners were also present at the event. These include Mr. Hood Albalushi, CEO of Oasis Business & Investment (Oman); as well as Mr Ibrahim Hamed Hamood Al Amri and Mr Khalfan Al Amri, Managing Partners of Oasis Business & Investment (Qatar Branch). Meanwhile, Mr Naif Mohammad Al Shammary, Director of Alam Albahjah For Entertainment (Saudi Arabia) appeared virtually.

TYT Tun Dato’ Seri Utama Ahmad Fuzi bin Haji Abdul Razak (3rd from left), YB Dato’ Haji Abdul Halim Hussain (1st from left) and YB Yeoh Soon Hin (4th from left) witnessing the exchange of MoUs between Sim Leisure Group and Mr. Hood Albalushi, CEO of Oasis Business & Investment (Oman), Mr Ibrahim Hamed Hamood Al Amri, Managing Partner of Oasis Business & Investment (Qatar Branch) and Mr Khalfan Al Amri, Managing Partner of Oasis Business & Investment (Qatar Branch)
Sim Choo Kheng, the Founder and CEO of Sim Leisure, a veteran with over 30 years’ experience in the theme park industry said “This is truly a coming of age for ESCAPE as we launch the brand internationally. I am very excited at the prospects at what we can achieve together with our partners in Oman, Qatar and Saudi Arabia”.

He added, “We had plans to take the ESCAPE brand internationally earlier. However, we were delayed for the last two years due to the pandemic. But now, as travel restrictions are eased, its finally time to venture into international markets. These territories will add to the ESCAPE park that is already under construction in Sri Lanka and an ESCAPE park that has recently been approved to start development in China”, he said.

The idea for the ESCAPE brand of theme parks was conceived in 1998 when Sim relived his childhood during a visit to the Vietnamese Thu Duc Village, just outside Saigon. Using a “low tech, high fun” approach, the brand’s concept in a nutshell advocates the re-discovery of childhood and re-connection with nature. It reintroduces the benefits of play and the enhancement of motor skills by introducing the nostalgic activities of yesteryear in a contemporary but natural environment.

Today, the ESCAPE brand is a proven Malaysian success story. In the past 10 years, ESCAPE theme parks have welcomed over 1.2 million visitors. The brand has also marked notable achievements including the Guinness World Record for Longest Tube Water Slide in the world in ESCAPE Penang.

Today’s MOU Signing Ceremony was also held in conjunction with Penang Week with the theme of Entrepreneurship and Energy. Tun Ahmad Fuzi commended Mr Sim by saying “Sim Leisure is a good example of how a Malaysian company can be successful on the world stage, establishing their Middle East HQ in Dubai some 20 years ago and having since delivered over 300 unique international theme park and attraction design and build projects around the world.”

Today’s signing marks an important milestone for ESCAPE as the only Asian attraction brand to be exported internationally. Through establishing the ESCAPE brand around the world in the same way that international theme park brands like Disney and Universal have, it will undoubtedly help Malaysia and Penang to attract more overseas visitors. In years to come, we can expect tourists from all over the world to make the pilgrimage to Penang to visit the home of ESCAPE and see where it all started.


Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

https://www.zulyusmar.com/2022/01/homegrown-malaysian-attraction-brand.html

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
The Time Saving Thai Curry Pastes By Ayam Brand Makes My Life Easier

The Time Saving Thai Curry Pastes By Ayam Brand Makes My Life Easier

papar berkaitan - pada 12/1/2022 - jumlah : 220 hits
The time saving Thai Curry Pastes by Ayam Brand Makes My Life Easier Have you ever find yourself in a bind when visitors come unannounced and you have basically very little food supply to entertain them If your family members are around the...
Menteri Erick Thohir Tinjau Pemugaran Sarinah Community Mall Penggerak Umkm Dan Brand Lokal

Menteri Erick Thohir Tinjau Pemugaran Sarinah Community Mall Penggerak Umkm Dan Brand Lokal

papar berkaitan - pada 20/1/2022 - jumlah : 216 hits
Selain meninjau progres pemugaran Mal Sarinah Menteri Erick Thohir juga memberikan insight mengenai ekosistem ritel di mana Sarinah berperan sebagai penggerak
Rachel Vennya Dituding Buka Endorse Lagi Sahabat Dan Brand Beri Penjelasan

Rachel Vennya Dituding Buka Endorse Lagi Sahabat Dan Brand Beri Penjelasan

papar berkaitan - pada 23/1/2022 - jumlah : 167 hits
Tampaknya warganet masih geram dengan kasus Rachel yang belum selesai tapi ia sudah mengunggah foto seperti sedang di endorse
Pas Knows Bersatu S Abah Brand Can T Win Johor Says Analyst

Pas Knows Bersatu S Abah Brand Can T Win Johor Says Analyst

papar berkaitan - pada 25/1/2022 - jumlah : 220 hits
In the 14th general election PAS only won one state seat in Johor PETALING JAYA PAS is reaching out to cooperate with Umno in the upcoming Johor state elections as the Islamist party realises its Perikatan Nasional ally Bersatu is not stron...
Jom Hapuskan Kanser Serviks Sjmc Goes Teal Untuk Meningkatkan Kesedaran

Jom Hapuskan Kanser Serviks Sjmc Goes Teal Untuk Meningkatkan Kesedaran

papar berkaitan - pada 23/1/2022 - jumlah : 213 hits
Kanser serviks adalah kanser ke 3 paling biasa di kalangan wanita di Malaysia Malah di Malaysia kajian menunjukkan 1 daripada setiap 144 wanita berumur antara 30 hingga 75 tahun berisiko mendapat kanser serviks Walaupun kanser serviks selal...
Just Dissolve Parliament If Johor Goes To Polls Says Amanah S No 2

Just Dissolve Parliament If Johor Goes To Polls Says Amanah S No 2

papar berkaitan - pada 16/1/2022 - jumlah : 175 hits
Amanah deputy president Salahuddin Ayub said the party would withdraw from the political understanding with Ismail Sabri Yaakob s government if early elections were called in Johor PETALING JAYA In the wake of rumours that Johor might go to...
Krisis Tenaga Kazakhstan Protes Membawa Kepada Kejatuhan Bitcoin Global

Krisis Tenaga Kazakhstan Protes Membawa Kepada Kejatuhan Bitcoin Global

papar berkaitan - pada 8/1/2022 - jumlah : 187 hits
Mungkin ada yang sudah membaca berita dan sumber tentang krisis yang sedang berlaku di Kazakhstan Penduduk mula membuat protes dan menentang kerajaan setelah harga minyak dan tenaga naik mendadak Keganasan sepanjang protes telah memaksa Rus...
Tidur Nyenyak Dengan Bantal Lembut Das Abdul Global

Tidur Nyenyak Dengan Bantal Lembut Das Abdul Global

papar berkaitan - pada 20/1/2022 - jumlah : 273 hits
Tidur Nyenyak Dengan Bantal Lembut Das Abdul Global KakYa ni sejak dulu memang ada masalah bab tidur Bila dah tidur mudah sangat terjaga Bila terjaga mula la susah nak tidur balik Kalau tidur pun sekadar tidur tidur ayam Waktu pagi mulalah ...
Malaysia Drops 5 Rungs In Annual Global Corruption Index

Malaysia Drops 5 Rungs In Annual Global Corruption Index

papar berkaitan - pada 25/1/2022 - jumlah : 172 hits
The country ranked 62 out of 100 in the latest report the lowest since the methodology was revised in 2012 PETALING JAYA Malaysia s global rank in Transparency International s annual Corruption Perceptions Index 2021 dropped five rungs a st...
Anwar Slams Hypocritical Criticism Over His Response To Najib S Apology

A Sucker Punch For Rm1 000 What S The Value Of Dignity In Malaysia

Sabah Air Belum Mohon Lesen Perkhidmatan Udara Kata Menteri Pengangkutan

Tan Sri Vincent Tan Dan U Mobile

Mistakes To Avoid When Installing Glass Block In Your Next Project

Malaysia Singapore To Jointly Nominate Chingay For Unesco List

Empat Sekawan Dipenjara Tiga Tahun Culik Budak Perempuan

Konsep Wadiah Pengertian Hukum Dan Rukun Dalam Perspektif Syariah


echo '';
Biodata Terkini Penyanyi Illa Sabry Peserta Gegar Vaganza 2024 Musim 11 GV11

Info Dan Sinopsis Drama Berepisod Senyawa iQIYI Malaysia

Info Dan Sinopsis Drama Berepisod Project Projek Exit Astro Originals

Pelajari Asal Usul Nama Makhluk Seram Kisah Fiksyen Barat Yang Terkenal

10 Fakta Filem Kahar Kapla High Council Yang Ramai Tak Tahu Prekuel Drama Project Projek High Council


Top Up Biskut Timbang

Tresna Jangan Paksa Aku Chord

Jalen Menyatukan Rasa Dan Hati Melalui Program Komuniti

Jangan Pernah Berhenti Berdoa Ya

Kemaskini Str 2025 Maklumat Yang Perlu Dikemaskini Caranya

Dream Bike Another Knockout Sportster 1200 Street Tracker By Mule