Green Rebel Indonesia S Leading Plant Based Food Tech Start Up Has Officially Launched In Malaysia


Malaysians can now enjoy plant-based meat alternatives that are rich in Southeast Asian flavours

Green Rebel Beefless Rendang
Green Rebel, Indonesia’s leading alternative-protein startup has spread its wings to Malaysia as the second market expansion outside of Indonesia and Singapore. Green Rebel offers whole-cut plant-based meat alternatives for Southeast Asian consumers in search of a healthier flexitarian diet. Green Rebel’s products are thoughtfully curated by chefs, nutritionists and food technologists to provide the optimal nutrition and taste profile while minimising carbon footprint.

Green Rebel’s products are ready-to-cook and will only take less than six minutes from fridge to table, and can last up to 12 months in the freezer, which include chicken and beef alternatives, veggie protein and cheese. This has been designed for those who lead busy schedules and live fast-paced lifestyles as it is a more convenient option that many families have started adopting in their daily meal preparations.

L-R: Helga Angelina Tjahjadi, CEO & Co-Founder of Green Rebel, Chef Kalidevan Murugaya, Brand Ambassador of Green Rebel & Max Mandias, Chief Innovation Officer & Co-Founder of Green Rebel
Helga Angelina Tjahjadi, Chief Executive Officer and Co-Founder said, “We are excited to officially launch in Malaysia as Malaysians are known as foodies who enjoy trying new products with strong flavours. Prior to officially unveiling our products today, we have held soft launches in the past months through our participation in the Malaysian Veg Fest and also through our partnership with Hijau Kuala Lumpur to see the receptiveness of our products. We are happy to report that Malaysians have been very welcoming. The feedback we’ve received has been great, especially for our signature range s.a. Beefless Rendang & Satay as the flavours hit the spot and the meat-like texture has been perfected. This is a testament to our R&D capability to create products that are delicious, healthy and sustainable. Swapping to a flexitarian lifestyle is that much easier with our ready-to-cook frozen products.”

Max Mandias, Chief Innovation Officer and Co-Founder said, “In recent years, be it for businesses or consumers, sustainability is becoming a way of life. Consumers are becoming more health and environmentally conscious and as such, we see a trend of people swapping to a flexitarian lifestyle. Our products were conceptualised to cater to the everyday consumer who wants to eat healthy, yet not compromise on taste profiles. With Rebel Texturization and Rebel Emulsion - Green Rebel’s proprietary tech - we are able to create fibrous meat texture from shiitake mushrooms and non-GMO soy, and successfully mimic the experience of eating whole-cut meat. It’s a win-win situation for consumers who want to do right by the environment yet enjoy a hearty meal.”

Green Rebel will be partnering with chef-driven local restaurants in Malaysia to create different renditions of its popular dishes such as the Beefless Rendang (Image 1) and Chick’n Satay (Image 2) as well as a wide range of other plant-based meat alternatives products. Green Rebel will be available at Hijau Kuala Lumpur, Simply Good Food, The Hungry Tapir, Crown Colony, Vicked Good, Atlas, Vegan District, and Tanoshi Mart. Take-home packs will be available for sale at selected retailers, with plans for launch into supermarkets on the horizon.

Andien Aisyah with Chick'n Chunks
PROUDLY MADE BY ASIANS
Launched in September 2020, Green Rebel is Indonesia’s leading alternative protein startup that is revolutionising the way we approach plant-based meat alternatives — whether you’re vegan, vegetarian, flexitarian, or even a meat lover.

Combining culinary expertise, nutrition know-how, and food technology, Green Rebel has created the building blocks of truly tasty plant-based meat alternatives. All Green Rebel products are crafted from natural plant-based ingredients, and in addition to having no added MSG, there are also no preservatives and refined sugar used. The result is an exciting range of signature Indonesian and Asian flavours that appeal to palates in this part of the world.

Green Rebel Malaysian Style Beefless Satay
Whole foods such as mushroom and non-GMO soy are combined with minimally processed and wholegrain cassava flour, rice flour and whole oats to create Green Rebel’s nutrition-packed base protein. Natural spices and herbs like lemongrass, galangal, turmeric, coriander, tamarind and chilli not only impart flavour,but has natural umami flavour experience that is integral to our taste buds — eliminating the need for added MSG.

WELCOME TO FLAVOUR TOWN
All Green Rebel products are high in protein, and contain zero cholesterol, less saturated fat and significantly higher dietary fibre compared to their animal counterparts — yet retain the texture and bite of meat thanks to its proprietary tech, Rebel Texturisation and Rebel Emulsion.

Co-founder and Chief Innovation Officer Max Mandias has developed a set of unique processes that successfully mimics the experience of eating whole-cut meat. A proprietary formulation of coconut oil, water and natural vegan seasoning, created through emulsion technology, acts as an animal fat replacement to achieve the distinctive taste, aroma and juiciness one associates with animal protein.

This enables Green Rebel to create the fibrous meat textures evident in the whole-cut Beefless and Chick’n products. Some of Green Rebel’s flagship products include the fragrant Beefless Rendang and Beefless Steak — Asia's first whole-cut steak that is meaty and satisfying — as well as the smoky Chick'n Satay with a hint of chicken flavour and tender texture.

All Green Rebel products are thoughtfully designed to be cooked in different methods popular in the region. Lightly flavoured with a good bite, Green Rebel “meats” are able to absorb deep flavours and marination and are also heat-stable — making them perfect for Asian culinary methods from hotpot and stir-frying to braising, steaming, stewing, grilling, even deep frying while retaining their texture.

THE ROAD AHEAD
Green Rebel is part of the Burgreens Group, Indonesia’s largest leading plant-based eatery chains, and is today available in over 1,000 F&B establishments in Indonesia and Singapore including Starbucks, Fore Coffee, Kopitiam Killiney, and Dominos, as well as in more than 100 retailers in both countries.

Green Rebel Ayam Merah
Founders Helga Angelina Tjahjadi and Chef Max Mandias — both long-time vegans — started Green Rebel with a commitment to make plant-based meat as an everyday staple for people from all walks of life looking for meals that can be prepared fast, are delicious, cost-effective and widely available while minimising negative impact on the environment. Singapore was the first country outside of Indonesia that Green Rebel expanded into, and after Malaysia, Green Rebel will focus on launching in the Philippines, Vietnam, South Korea, and Australia.

Max & Helga with Crispy Karaage
One of the most exciting alt-meat brands to launch in this part of the world, Green Rebel’s regional/APAC expansion was funded by an oversubscribed US$7 million pre-A round ahead of series A funding.

Investors include:
Unovis, a leader in alt protein investment with over 15 years’ experience that has backed the likes of dairy alternative brand Oatly, and alternative protein brands Beyond Meat, Good Catch and Starfield (China’s top alt protein brand); Teja Ventures, a gender-lense venture capital fund investing in women-led and women-impacting startups Better Bite Ventures, a mission-driven venture capital fund investing in APAC alternative protein startups with unicorn potential; AgFunder, a venture capital fund investing in bold and impactful technologies that rapidly transform our food and agriculture system; CJ Group, the leading conglomerate focusing on Asian and Korean flavours Kane Lim, Singapore-born entrepreneur and Netflix star

Artikel ini hanyalah simpanan cache dari url asal penulis yang berkebarangkalian sudah terlalu lama atau sudah dibuang :

https://www.zulyusmar.com/2022/12/green-rebel-indonesias-leading-plant.html

Kempen Promosi dan Iklan
Kami memerlukan jasa baik anda untuk menyokong kempen pengiklanan dalam website kami. Serba sedikit anda telah membantu kami untuk mengekalkan servis percuma aggregating ini kepada semua.

Anda juga boleh memberikan sumbangan anda kepada kami dengan menghubungi kami di sini
Analysis Women Holding Some Key Ministries A Good Start For Malaysia

Analysis Women Holding Some Key Ministries A Good Start For Malaysia

papar berkaitan - pada 8/12/2022 - jumlah : 242 hits
Dr Zaliha Mustafa is the first woman Minister of Health 8212 Bernama photo KUALA LUMPUR The 15th general election was pivotal in many ways Not only did it see the first hung parliament in Malaysian history it also saw the defeat of s
Unity Govt Cabinet Based On Solid Foundation Able To Rebuild Malaysia Says Constitutional Expert

Unity Govt Cabinet Based On Solid Foundation Able To Rebuild Malaysia Says Constitutional Expert

papar berkaitan - pada 4/12/2022 - jumlah : 160 hits
Constitutional expert Datuk Dr Wan Ahmad Fauzi Wan Husain said the selection of ministers were based on party hierarchy experience and individual expertise 8211 Bernama photo KUALA LUMPUR The formation of the Unity Government Cabinet by Pri...
3 Resipi Aiskrim Malaysia Yang Tetap Diminati Sampai Bila Bila

3 Resipi Aiskrim Malaysia Yang Tetap Diminati Sampai Bila Bila

papar berkaitan - pada 29/11/2022 - jumlah : 225 hits
Aiskrim Malaysia adalah aiskrim yang dibuat dengan cara mengisi bancuhan aiskrim dalam bekas plastik dan kemudian bekas plastik itu diikat kemas Selepas itu bungkusan tersebut dibekukan Pelbagai perisa aiskrim Malaysia dibuat termasuklah re...
Kronologi Penularan Wabak Covid 19 Di Malaysia

Kronologi Penularan Wabak Covid 19 Di Malaysia

papar berkaitan - pada 29/11/2022 - jumlah : 122 hits
KUALA LUMPUR Berikut adalah kronologi penularan wabak COVID 19 di Malaysia 23 JanuariKementerian Kesihatan melalui Pusat Kesiapsiagaan dan Tindak Cepat Krisis Kebangsaan terima laporan tiga kes disyaki dijangkiti coronavirus 2019 KKM sahkan...
The Last Chance For A Malaysian Malaysia

The Last Chance For A Malaysian Malaysia

papar berkaitan - pada 28/11/2022 - jumlah : 205 hits
So the results of Malaysia s 15th general election are in and Anwar Ibrahim after years of maybes and might have beens has scraped through and emerged as prime minister It s a good outcome for a man whose journey to the top has been anythin...
Kerajaan Perpaduan Mantapkan Ekonomi Malaysia

Kerajaan Perpaduan Mantapkan Ekonomi Malaysia

papar berkaitan - pada 29/11/2022 - jumlah : 158 hits
Kerajaan Perpaduan mantapkan ekonomi MalaysiaPosted By on November 27 2022Pelantikan Datuk Seri Anwar Ibrahim sebagai Perdana Menteri Kerajaan Perpaduan dialu alukan untuk merancakkan kembali ekonomi MalaysiaMenurut Penyelaras Gabungan Refo...
Anwar Slams Hypocritical Criticism Over His Response To Najib S Apology

A Sucker Punch For Rm1 000 What S The Value Of Dignity In Malaysia

Sabah Air Belum Mohon Lesen Perkhidmatan Udara Kata Menteri Pengangkutan

Tan Sri Vincent Tan Dan U Mobile

Mistakes To Avoid When Installing Glass Block In Your Next Project

Malaysia Singapore To Jointly Nominate Chingay For Unesco List

Empat Sekawan Dipenjara Tiga Tahun Culik Budak Perempuan

Pengalaman Anak Kena Prolonged Jaundice


echo '';
Biodata Terkini Penyanyi Illa Sabry Peserta Gegar Vaganza 2024 Musim 11 GV11

Info Dan Sinopsis Drama Berepisod Senyawa iQIYI Malaysia

Info Dan Sinopsis Drama Berepisod Project Projek Exit Astro Originals

Pelajari Asal Usul Nama Makhluk Seram Kisah Fiksyen Barat Yang Terkenal

10 Fakta Filem Kahar Kapla High Council Yang Ramai Tak Tahu Prekuel Drama Project Projek High Council


Top Up Biskut Timbang

Tresna Jangan Paksa Aku Chord

Jalen Menyatukan Rasa Dan Hati Melalui Program Komuniti

Jangan Pernah Berhenti Berdoa Ya

Kemaskini Str 2025 Maklumat Yang Perlu Dikemaskini Caranya

Dream Bike Another Knockout Sportster 1200 Street Tracker By Mule