Bikers Rode For Passion Coolblog United Riders To Inspire And Give Back To The Community

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Coolblog and over 100 bikers united in an inspiring trip of passion to mark the launch of The Indulgence beverage series, taking Malaysians on a sweet adventure!

Coolblog together with a community of bikers gathered for a meaningful journey from R&R Awan Besar KESAS to Aeon Bandaraya Melaka to inspire Malaysians while giving back to the community in need.
As Coolblog, the beloved Malaysian dessert and beverage brand, launched its new Indulgence beverage series, what better way to celebrate than with a journey of exploration and passion? Together with over 100 bikers, Coolblog embarked on a 143KM indulgence ride through some of Peninsular Malaysia's most picturesque routes, while giving back to communities in need.

Coolblog believes that indulging in your passion is what makes life sweet, as everyone has their own unique way of finding joy and satisfaction. As such, Coolblog, a homegrown company which is dedicated and passionate about producing the best dessert drinks for almost two decades, together with a community of bikers who embody the same sense of passion and freedom in spirit, joined forces to inspire Malaysians to pursue their passion(s) with the same heartfelt level of enthusiasm and dedication as them.

Lew Sue Li (right), Chief Executive Officer of Coolblog Malaysia preparing to flag-off the 143KM indulgence ride with a group of bikers for a ride of passion.
Coolblog’s passion in creating quality beverages is truly reflected in their Indulgence series. With four tantalising flavours to choose from, each drink is topped with a decadent mix of salted caramel sauce, creamy cheese mousse, and crunchy Lotus Biscoff cookie crumbs. Every sip of The Indulgence series is a celebration of the richness and depth of flavour that is put into every Coolblog creation. Whether you are a fan of the Cookies & Cream Indulgence, the Triple Coffee Indulgence, the Lattecino Indulgence, or the Choctiramisu Indulgence, you will find a way to indulge yourself for a sweet treat with this wholesome, satisfying series.

Coolblog and the bikers also teamed up for a charitable cause to help children in need to encourage them to pursue their own passions and make a difference in their communities. For every biker who participated in the ride from R&R Awan Besar KESAS to Aeon Bandaraya Melaka, Coolblog pledged to donate RM100 to Teach For Malaysia, Yayasan Munarah, and Pertubuhan Kebajikan Anak-Anak Harapan.

The bikers had an enjoyable ride with Coolblog as they indulged in their passion while reminding Malaysians to enjoy the journey of finding and pursuing their passion.
Tunku Ali Redhauddin, Chairman of Coolblog Malaysia, said that passion is at the core of this well-loved homegrown brand, and that this passion extends beyond the storefront.

"We are thankful for the opportunity to be able to support organisations that strive to uplift the lives of the underprivileged. This commitment of ours to contribute positively to society, combined with our passion in what we do, pushes us to help empower others to realise their full potential and pursue their own passions in life.”

Coolblog introduced The Indulgence series which comes with four tantalising flavours including Cookies & Cream Indulgence, Triple Coffee Indulgence, Lattecino Indulgence, and Choctiramisu Indulgence.
Coolblog’s commitment to enlivening Malaysians’ lives with quality, affordable product offerings that uplift their spirits and ignite their passions, remains strong as ever, and the company looks forward to continunously inspiring Malaysians on their own individual life journeys.

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