Akka Farmasi Everlife Faces Indian Boycott After Posting Clip Vindicating Era Fm Presenter Trio

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MALAY Muslim netizens have pledged to support online nutritional and healthcare product provider Farmasi Everlife which faces intense backlash from the Indian community after the wife of its founder appeared on a TikTok post ‘siding’ with the Thaipusam gaffe of three ERA FM presenters.

Despite Datin Sumitra Ramachandran having apologised for insulting the predominant Indian Hindu community over her earlier post that has seemingly vindicated the ERA FM trio in the “Vel, Vel” chant/dance controversy, forgiveness is hard to come by from her Indian clientele which is said to make up 7% of her customer base.

Wanting to know why she has to apologise in Bahasa Malaysia instead of Tamil, Indian netizens generally swapped the @farmasieverlife TikTok page with wide-ranging brickbats which among others accused her of being in sync with controversial Muslim convert preacher Zamri Vinoth who has since joined the fray ‘to demonise’ Hindus.
From asking when she will counter Zamri Vinoth to insinuation of being ‘an apostate’, threats of boycott looms with her apology being rejected on grounds that her action “is clearly for personal gain” and “has only emboldened Zamri Vinoth”.

But true to the age-old adage “every cloud has a silver lining”, the entrepreneur who is also CEO of Nuetra Sdn Bhd, an affordable healthcare product brand, somehow earned the respect of Malay Muslim netizens who not only consoled her but vowed to whole-heartedly back her business in return for her earlier goodwill gesture.
Such display of support (up to be seen whether only on paper on will materialise) was obvious in a Facebook post by Zamri Vinoth’s Chinese counterpart Firdaus Wong Wai Hung who defended Sumitra for being truthful “but sadly was hailed as a traitor by her own ethnic group because truth hurts”.

Interestingly, Firdaus was re-posting a FB post by digital creator Khairul Azri who sympathised with Sumitra who was accused of “selling out, making people disrespect her community and doing it with marketing intent to promote ‘Type M’ (his own comment), hence making her own community regret supporting her”.
This is when Firdaus’ fanbase rallied behind the wife of Datuk Dr Ilaiaraja Sagadewan with the top comment being that Farmasi Everlife’s Indian market share of a mere 7% should pose little concern for Sumitra if indeed a boycott happens.
After all, why is there to worry as “the buying power lies in the hands of the Malays” so much so that many non-Malay business owners these days have resorted to “speaking in Malay to win Malay business”. 

- Focus Malaysia

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