Yalla Green Campaign Reforesting The Planet One Tree At A Time
In the belief that environmental
sustainability is the key to unlocking a brighter future for all, LG has taken
significant steps to support green initiatives across the globe. In the Middle
East, LG Saudi Arabia has backed up the company’s promise to environmental
conservation by launching itstree-planting CSR project in association with the ‘Yalla
Green’campaign earlier this year,with the aim of promoting energy efficiency and
contributing to a greener tomorrow.
Meaning ‘let’s go together’ in Arabic,
the Yalla Green campaign calls attention to effective energy efficiency by
introducing a SEER-labelled green air solution lineup. In line with the Saudi
Arabian government’s Vision 2030 goals, the availability of LG’s energy-conscious
air conditioning products highlights its unwavering mission to preserve natural
resources and reduce carbon emissions.
Ken Jeong, managing director at LG Saudi
Arabia
With
Shaker, a local distributor of international home appliance brands and the
company’s partner in the air conditioner production facility in Riyadh, LG Saudi
Arabia launched its tree-planting initiative, which aims to push Saudi Arabia
another step closer to its ambitious environmental objectives. As outlined by
the Saudi Green Initiative (SGI), the country aims to plant more than 650
million trees locally by 2030, fostering environmental awareness, promoting
energy conservation and creating a greener, more sustainable environment.
The company’s planting events have been
well received by LG employees and volunteers, who have participated in large
numbers. The initiative not only supports community development but also
educates customers on the best energy conservation practices. The company’s commitment
in aiming to make both small and large actions for sustainability resonates
with Saudi Arabia and fosters a sense of pride among the people taking time out
of their lives to do their bit for a greener future.
With trees planted at Riyadh Province’s
Thadiq National Park, participants described the event as both eye-opening and
informative, emphasizing the power of cooperation in creating an eco-friendly
future.
LG
continues to strive to make a positive difference through its energy-efficient
solutions and tree planting initiatives. By prioritizing environmental
sustainability, the company is contributing to the preservation of natural
resources and the well-being of future generations. Through these concerted
efforts, LG demonstrates its dedication to helping bring about a greener and
more sustainable world.
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