Why Twitter Auto Sharing Is Coming To An End
In early April, we experienced an unexpected suspension of our Twitter API access. This access is what powers Jetpack Social, which in turn helps you automatically share your blog posts to Twitter. Though the service was restored that same day, it turns out that there were bigger changes looming on the horizon.
Twitter recently notified Automattic that it was dramatically changing the terms and pricing of the Twitter API. The cost increase is prohibitive for us to absorb without passing a significant price increase along to you, and we don’t see that as an option. We have attempted to negotiate a path forward, but haven’t been able to reach an agreement in time for Twitter’s May 1 cutoff.
Given that, we have decided to discontinue using the Twitter API.
For WordPress.com and Jetpack users, Twitter will no longer be part of Jetpack Social. However, we’re adding Instagram and Mastodon very soon. In the meantime, auto-sharing to Tumblr, Facebook, and LinkedIn still works as expected, and you can continue sharing your blog post links on Twitter manually through their app or desktop site.
We apologize for any inconvenience this causes for your website and marketing efforts. We wish the outcome had been different, but our customers are always our primary concern, and we’re not willing to compromise the experience or value you receive from WordPress.com and Jetpack.
If your recent experiences with Twitter have left you dissatisfied, go take Tumblr for a spin — we hear it’s quite a party over there.
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