The Latest Global Report 2020 From We Are Social And Hootsuite Reveals
The latest Global Report 2020 from We Are Social and Hootsuite reveals
The latest 2018-2020 report reveals
The latest Global Report 2020 from We Are Social and Hootsuite reveals that there are now more than 4 billion people worldwide using the internet.
More than half of the world's population is online, with recent data showing that almost a quarter of a billion new users appear online for the first time in 2017. Africa has seen the fastest growth rate, with the number of internet users across the continent increasing by more than 20 percent year on year.
Much of the growth of internet users this year has been driven by more smartphones and affordable mobile data plans. More than 200 million people got their first mobile device in 2017, and two-thirds of the world's 7.6 billion people now have mobile phones.
More than half of mobile phones used today are 'smart' devices too, so it's easier for people to enjoy a rich internet experience wherever they are.
Social media usage is growing rapidly, and the number of people using the top platforms in each country has increased by almost 1 million new users every day over the last 12 months. More than 3 billion people worldwide now use social media every month, with 9 out of 10 users accessing their preferred platform via mobile devices.
You will find key insights from this year's report in our more detailed analysis below, but here are some key headlines for digital in 2018:
Internet users in 2018 were 4.021 billion, up 7 percent year over year
The number of social media users in 2018 is 3.196 billion, up 13 percent year over year
Mobile phone users in 2018 were 5.135 billion, up 4 percent year over year
Before we dig into this important discovery, we would like to thank the data partners who made this year's report possible:
GlobalWebIndex
GSMA intelligence
Statista
Loco
SimilarWeb
So, do all of their valuable data tell us?
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