Solar Time Moves Forward Celebrating 44 Years Of Heritage Innovation In Malaysia

---

Hello Everyone,
In celebration of its 44th anniversary, Solar Time proudly unveils a refreshed brand identity that pays tribute to over four decades of timeless craftsmanship and innovation. Honouring its rich heritage while embracing the future, the new design marks a defining moment in the brand’s evolution — ushering in the next chapter of style, precision, and passion



Showcasing this renewed design language is Solar Time’s refreshed avant-garde boutique at IOI City Mall. Located within one of the capital’s premier retail destinations, the boutique embodies the spirit of the brand’s reimagined identity. 
Solar Time_Junyi Kwan's Speech

It offers customers an immersive space where heritage meets contemporary design, and where every detail is guided by the rhythm of time. Knowledgeable sales professionals are on hand to provide personalised service, guiding guests through the collections and ensuring a seamless, engaging shopping experience


From left: Laura Pang, Wilfred Wong, Bella Astillah, Junyi Kwan, YB Syed Saddiq, MB Lim, Franscine Low
To mark the occasion, an official launch event was held on 17th July, graced by the presence of Malaysian singer and actress Bella Astillah and Muar Member of Parliament, YB Syed Saddiq. Their star presence elevated the celebration, adding a touch of glamour and energy that perfectly reflected Solar Time’s enduring legacy and forward-looking spirit

A New Vision, A New Look
At the heart of this transformation is an evolved Solar Time logo, featuring bold, modern typography enhanced with deep shadows to create a striking three-dimensional effect. This interplay of light and depth evokes the image of the sun casting form and energy thus symbolising Solar Time’s enduring pursuit of brilliance. The extended “ST” elements stretch forward like rays of sunlight, embodying the brand’s forward-moving spirit and commitment to timeless elegance



A central feature of the new visual identity is the “ST” round emblem, representing the sun as a radiant core - marking the rhythm of time itself. Surrounding this emblem, acrylic showcase patterns radiate outward like sunbeams, reflecting light, discovery, and the illuminating journey of every Solar Time creation

BONIA Everbloom Collection sold exclusively at Solar Time
To commemorate its 44th anniversary and the launch of its newly refurbished boutique, Solar Time introduces a special edition BONIA timepiece: the BONIA Everbloom BNB10837- 2525SE. Designed as a tribute to grace, growth, and quiet strength, this exclusive creation captures the essence of blooming through time




A delicate four-leaf clover positioned at the 4 o’clock mark adds symbolic depth, representing hope, harmony, and rare fortune—a subtle yet elegant tribute to 44 years of Solar Time’s enduring legacy. To enhance its commemorative value, the case back is engraved with the inscription “Special Edition Everbloom.”
Crafted with a rose gold-plated tonneau-shaped case, a rich wine-red ceramic dial, and a matching silicone strap, the watch exudes a refined, luxurious aesthetic. With luminous detailing on the BONIA logo and four-leaf clover, the design ensures visibility even in low light

Special Guest_Bella Astillah & YB Syed Saddiq 
This exclusive timepiece is available only at selected Solar Time boutiques and through the official online store. Priced at RM498, it offers exceptional value for those seeking timeless elegance




About Solar Time
Solar Time is the official retail platform - comprising both boutiques and online stores - of A.D. Time Sdn. Bhd., a trusted name in the watch industry with decades of experience in the retail and distribution of premium timepieces. Solar Time offers a diverse portfolio of renowned brands, including Alain Delon, BONIA, Cerruti 1881, Charles Jourdan, Hummer, Orient, and Timberland, among many others. In line with evolving market trends and shifting consumer preferences, recent additions such as DKNY and Huawei have been introduced to further expand the brand's offering and provide greater variety to its customers.

---