Rexona Malaysia Joins The World Stage As Fifa World Cup 2026 Sponsor
Bringing global football excitement home with the
unveiling of Rexona Limited Edition FIFA World Cup 2026™ Ice Cool Spray, a
must-have for fans and a chance for Malaysians to experience FIFA World Cup
2026™ live.
Rexona proudly announces its role as the Official Deodorant Sponsor of
the FIFA World Cup 2026™, uniting the world’s biggest football stage with
Malaysia’s deep-rooted love for the beautiful game. More than just a global
recognition, this sponsorship reflects Rexona’s commitment to honouring
Malaysian fans, communities, and the football culture that thrives from mamak nights to street-side matches.
Football brings
Malaysia to life, whether it’s midnight screenings, futsal sessions with
friends, or roaring support for our national stars. Rexona is right there in
the mix, celebrating how Malaysians live and love the game, while ensuring fans
can stay cool and confident through every adrenaline-charged moment.
To mark this
milestone, Rexona is releasing the
Limited Edition FIFA World Cup 2026™ Ice Cool Spray, featuring the same
trusted formula as the original Ice Cool packs. It delivers 72-hour sweat and
odour protection, an instant cooling sensation for lasting freshness and
anti-stain technology for confidence both on and off the field. Be it on the
pitch, in the stands, or at your go-to mamak,
Rexona keeps fans fresh, dry, and unstoppable.
Sherlyn Heng, Head
of Marketing at Unilever - Skincare & Deodorant MYSG, shared, “As emotions
run high and the heat of the game intensifies, Rexona captures what it means to
stay cool when it matters most. Football isn’t just a sport; it’s a culture that
unites Malaysians across all walks of life.”
“Through this
sponsorship, Rexona shows up not just as a product, but as a true supporter of
the passion Malaysians bring to football. We proudly stand alongside our fans,
celebrate their passion for the game, and bring a piece of the FIFA World Cup
2026™ closer to home,” added Sherlyn Heng.
Fans can stand a
chance to win an all-expenses-paid trip for two worth RM50,000 to experience
the FIFA World Cup 2026™ live in the United States, from 11 June to 19 July
2026. To enter, simply purchase any Rexona product at participating stores
nationwide.
“As one of the
world’s leading deodorant brands, Rexona is committed to helping people move
with confidence. Sponsoring the FIFA World Cup 2026™ puts us at the heart of
global football, while giving Malaysians a chance to connect with the game they
love on the biggest stage of all. We’re excited to see this journey unfold and
invite all Malaysians to be part of it. Together, let’s get ready for the fire
of FIFA World Cup 2026™,” added Sherlyn Heng.
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