Mudah Auto Continues To Raise The Bar As Malaysia S No 1 Car Marketplace

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Malaysia’s Largest Marketplace, Mudah.my introduces two new service offerings and announces partnership with Maybank Finance and AIG Malaysia Insurance Berhad
Mudah Auto, as part of Mudah.my, Malaysia’s largest marketplace, retains its top spot as the nation’s most visited automotive website, according to latest data released by comScore, a trusted partner for planning, transacting and evaluating media across platforms. Within comScore’s Automotive category, Mudah Auto consistently held the number one spot in Unique Visitors and Total Website Visits throughout the first eight months of 2018.

On desktop, Mudah Auto topped the list with an average of 676,000 Unique Visitors per month between January to August 2018 – garnering roughly 40% of Malaysia’s total automotive Internet audience and three times as many visitors of its closest competitor. Compared to other automotive platforms in Malaysia, Mudah Auto also ranked number one for Average Minutes Spent per visitor on mobile – as much as six times the time spent of its closest competitor.

(*Refer to Appendix for complete details)

“Maintaining the top spot for automotive websites in Malaysia is an exciting milestone for us, but the real achievement is being able to advance our customer relationships and build trust. We have worked continuously to improve our products and services, and the resulting data proves that our customers value our focus. Being awarded the Superbrands Award recently is also a positive reinforcement for us and our efforts, a sign that we are on the right track as a brand and organisation,” said Gaurav Bhasin, CEO, Mudah.my.

As part of the company’s efforts to deliver a safer buyer-seller experience and improve trust, Mudah.my also announced the introduction of two new product enhancements. The first product, Mudah Auto Verification, is a new process which allows car sellers to verify their ad listings online by submitting the vehicle’s Car Registration Card to Mudah Auto. Sellers who successfully submit the relevant documentation are rewarded with a verified ‘blue tick’ icon, indicating proof of product and vehicle accuracy in year of manufacturing.

The second product, PRO Niaga Cars, is an upgrade of the feature’s previous model. The evolved product is aimed at improving the customer experience for car dealers specifically. With insights garnered from a customer survey, Mudah.my implemented the feature upgrade through the introduction of three new store types, which will help car dealers streamline and better manage their inventory.

Peter Wong, Head of Auto said, “Our Auto category continues to be a focal point for our company. Mudah Auto Verification and PRO Niaga Cars are just some of the new enhancements we are introducing to increase consumer confidence in our site and promote a safer marketplace environment. With the ‘blue tick’ verification, buyers can be reassured of the vehicle’s authenticity. This is one step towards enhancing trust for our users, and is part of our efforts to facilitate credible, trusted transactions for our buyers and sellers.”

In addition to the new enhancements, the online marketplace also announced its partnership with Maybank Finance, which allows Mudah users to apply for car loans online. The offer is only available to cars advertised by Mudah’s verified dealers on its platform, with a minimum loan amount of RM30,000.

The online marketplace is also running an ongoing deal with AIG Malaysia Insurance Berhad, which provides customers with 10% rebate for auto policies bought on Mudah.my.
The collaboration aims to provide a smoother buyer experience on the site with Mudah.my serving as the leading one-stop platform for all product-related needs. For more information on Mudah.my’s latest deals, users can visit their website at www.mudah.my.
Appendix

 (*Source: comScore Media Matrix ®, Desktop and Mobile-Only, Automotive, January-August 2018, Malaysia)

2018 DESKTOP


Media


Total Unique Visitors


% Reach


Average Minutes per






(000)




Visitor















Total Internet: Total Audience
14,315

100

1,149



Total Internet: Automotive
1,687

11.8

97.1



MUDAH.MY Auto
676

4.7

191.1



PAULTAN.ORG
268

1.9

17.3



CARLIST.MY
228

1.6

25.0



PERODUA.COM.MY
133

0.9

14.9



Honda
105

0.7

55.2



CARBASE.MY
102

0.7

17.3



Toyota Group
83

0.6

6.1



Motortrader.com.my
49

0.3

10.0



Proton Holdings
53

0.4

23.0



2018 MOBILE


Media


Total Unique Visitors


% Reach


Average Minutes per






(000)




Visitor















Total Internet: Total Audience
15,640

100

3,988



Total Internet: Automotive
2,777

17.8

9.7



MUDAH.MY Auto
880

5.6

31.3



PAULTAN.ORG
1,327

8.5

5.2



CARLIST.MY
142

0.9

3.1



PERODUA.COM.MY
112

0.7

3.8



Honda
-

-

-



CARBASE.MY
218

1.4

4.7



Toyota Group
-

-

-



Motortrader.com.my
-

-

-



Proton Holdings
-

-

-



*Note: Some fields do not contain data as figures are too low

Report Parameters:

•              Data Source: Desktop and Mobile

•              Geography: Malaysia

•              Universe: Home and Work

•              Period: January 2018 – August 2018

•              Target: Total Audience

•              Media: Automotive [Undup.]


Mudah.my Sdn. Bhd. is Malaysia’s leading marketplace that offers a free and convenient platform for people to buy and sell, new and preloved goods just with a simple post of an ad. Launched in 2007, Mudah.my currently has over 50 categories from automobiles to electronics, home appliances to property, toys and collectibles to jobs and services. Everything Also Mudah.

Mudah.my currently employs over 100 employees and is owned by the Telenor ASA (OTCMKTS: TELNY).
Further information about Mudah.my can be found on: www.mudah.my
COMSCORE, INC
ComScore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, comScore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, comScore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about comScore, please visit comScore.com

MAYBANK – HUMANISING FINANCIAL SERVICES
Maybank is among Asia's leading banking groups and Southeast Asia’s fourth largest bank by assets. The Maybank Group has an international network of over 2,200 offices in Malaysia, Singapore, Indonesia, Philippines, Brunei Darussalam, Vietnam, Cambodia, Thailand, People's Republic of China, Bahrain, Uzbekistan, Myanmar, Laos, Pakistan, India, Saudi Arabia, Great Britain and the United States of America. The Group offers an extensive range of products and services, which includes consumer and corporate banking, investment banking, Islamic banking, stock broking, insurance and takaful and asset management. It has over 43,000 employees worldwide. (www.maybank.com)

AIG MALAYSIA INSURANCE BERHAD
American International Group, Inc. (AIG) is a leading global insurance organization. Founded in 1919, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement products, and other financial services to customers in more than 80 countries and jurisdictions.

These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security. AIG’s core businesses include Commercial Insurance and Consumer Insurance, as well as Other Operations. Commercial Insurance comprises two modules – Liability and Financial Lines, and Property and Special Risks. Consumer Insurance comprises four modules – Individual Retirement, Group Retirement, Life Insurance and Personal Insurance. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig | Twitter: @AIGinsurance www.twitter.com/AIGinsurance | LinkedIn: www.linkedin.com/company/aig. These references with additional information about AIG have been provided as a convenience, and the information contained on such websites is not incorporated by reference into this press release.

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries, and coverage is subject to actual policy language.

Non-insurance products and services may be provided by independent third parties. Certain property-casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.

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