Mitsubishi Motors And Mytukar Collaborate To Digitalize Customer Experience

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MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, announced a strategic collaboration with myTukar to bring technological innovation to its customers via the launch of the Mitsubishi online showroom. MMM’s first online showroom is a collaboration with myTukar, Malaysia’s fastest growing pre-owned car trading platform dedicated to meet customer’s demands by providing a digitally enhanced experience for customers to research or to purchase a Mitsubishi car online.

The Mitsubishi Online Showroom may be found here https://www.mitsubishi-motors.com.my/onlineshowroom/

Faced by the challenges of the COVID-19 pandemic, MMM rose to continuously innovate in order to improve customer’s purchasing journey by leveraging on technology enhancement. The Mitsubishi online showroom has narrowed-down to these fundamental processes from a traditional to a digital car-purchasing journey:



360’ Virtual Showroom
The Mitsubishi online showroom offers a 360-degree view of the car’s exterior and interior, as well as allows customers to zoom in and out and navigate in every direction. Each of the Mitsubishi vehicles on display has a clickable interactive button to instantly show more information about the car and its key features. Besides a 360-degree view, the online showroom also comes with a gallery which showcases more images of the vehicles at various angles.

Test Drive 2U
MMM’s first-ever TEST DRIVE 2U online service which was launched since May 2020, allows customers to test drive a Mitsubishi car from the comfort of their homes. Customers who wish to test drive a Mitsubishi vehicle, may request for the same peace-of-mind test drive experience via the online showroom as well. Customers may follow a few simple steps in the online showroom page for an authorized dealer to bring the selected Mitsubishi car to the preferred location.

Booking Assist
For customers who wish to book a Mitsubishi car but is apprehensive to go to the showrooms, they may opt to continue their purchase journey online by submitting a booking request form on the online showroom’s website. Thereafter, MMM authorized dealers will contact the customer to assist them further on their bookings from loan to insurance application.

Trade-in Assist
MMM collaborates with myTukar to offer special trade in promotion for Mitsubishi customers who trade in their car via the Mitsubishi online showroom. Commenting on myTukar’s role in the partnership, Fong Hon Sum, CEO of myTukar CEO said, “myTukar is excited to begin this journey with Mitsubishi Motors. The collaboration will leverage on myTukar’s proprietary technology-enabled platform to provide Mitsubishi Motors with an instant, simplified and transparent valuation to ultimately enhance its retail customer experience. I strongly believe that this partnership will reinforce our mutual vision of giving customers an innovative and convenient process of purchasing and selling their used cars.”

Customer who are interested to trade-in their vehicles, may submit a trade-in assist form online. There, customers will have the option to request for the car inspection, handover, transfer of ownership and the collection of the sold car to be done at any of the customer’s preferred location to the customer’s convenience.

“In the past year, we’ve seen an unpredictable level of change, because of the new normal and the need to maintain social distancing. The launch of Mitsubishi online showroom is a strong example of MMM’s commitment to deliver a more human-centric experience by encompassing a holistic approach across three key organizational pillars: people, process and technology,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

He added, “We have always believed in creating a walk-through experience and this online showroom is an extension from getting to know the product, test-drive at customer’s convenience, and communication with the dealer to finalize the purchase journey. We want to offer our customers a safe purchase of their Mitsubishi model without the need of leaving their homes.”

The company have also introduced the MITSUBISHI CONNECT mobile application as a continuation of after sales service through a digital platform. The mobile app offers a range of vehicle-related digital services, allowing Mitsubishi owners the convenience of scheduling a service appointment with their preferred MMM service centres, keep track of vehicle maintenance history and get reminders for their next car service in an easy and hassle-free manner.

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