Lg Showcases Latest Innovations At Ces 2024
Company’s
‘Smart Life Solutions’Offers Look Into Future Experiences to ‘Reinvent Your Future’ in Various Spaces Beyond
the Home
LG Electronics (LG) is showcasing its smart life
solutions at CES 2024,extending beyond the home to various spaces including mobility
and commercial environments.Under the theme of
“Reinvent your future,”LG’s exhibition presents how the company will
elevate customer experiences in everyday lives through its latest innovations –
including the transparent and wireless 4K LG SIGNATURE OLED TV;a smart home powered
by artificial intelligence (AI), Internet of Things (IoT) and communication
technologies; and the mobility concept Alpha-able.
The Ultimate
TV Experience With Innovative Technology and Infinite Content
The heart of LG’s booth is the world’s first transparent and wireless 4K OLED TV, the LG SIGNATURE OLED T. Visitors are greeted by a massive
media art display created by combining fifteen 77-inch OLED Ts, showcasing
captivating video content with perfect black levels and vibrant colors.
These displays gradually transform into a transparent OLED TV, revealing a new
era uncovered by OLED T.The floating appearance of the OLED TVs emphasises the
wireless transmission of video and audio signals and connection to external
devices, simplifying installation and providing more freedom in interior
design.
A dedicatedzone
highlights the LG SIGNATURE OLED
T’s transparent and wireless technology, which allows the TV to exceed the
constraints of space and seamlessly blend into everyday life. Serving as a TV
that complements the interior design of any space, the LG SIGNATURE OLED T
offers an extension of future living experiences.Additionally, the transparent
screen enhances the viewing experience of media artworks by adding depth and
dimensionality.
Moving on to the next
zone, visitors encounter an impressive tunnel structure featuring over 140 55-inch
OLED displays. This web OS experience Zone serves as a platform to showcase an
extensive range of content, curated through collaborations with diverse partners.
An invitation to explore the world of entertainment powered by web OS platform,
the web OS Zone treats guests to an extensive collection of video clips from a
diverse range of genres, including highly anticipated series, games or sports.
This immersive experience invites visitors to explore and indulge in the world
of web OS, offering a captivating and interactive journey.
AI
Technology Enhancing the ‘Smart Life Solution’ Experience
In the smart home
exhibition zone, LG presents how AI technology can enhance its future smart life solutions.The
company’s AI-powered smart home utilisesvarious sensors to not only digitise people’s
lives but also proactively detect needs as well as propose tailored solutions
based on customer’s words, actions and even emotions.
For example, the
non-contact sensors installed in the house can measure and digitise customers’
heart and breathing rate, analysing their health status to automatically adjust
the indoor temperature and humidity.
In the future
smart home, LG ThinQ will connect sensors and IoT devices installed throughout
the home,acting as a service platform that autonomously controls the devices to
ensure ideal settings without the need for customer intervention.
If, perhaps, a
customer brings home a new pet cat, the microphones, cameras and mm Wave sensors
embedded in household devices detect the furry friend’s presence, automatically
asking whether to download the ‘pet mode’ on LG ThinQ UP home appliances or
recommending accessory kits specifically for pets. Additionally, the sensors
even prioritise energy efficiency by switching smart products in unoccupied
rooms to power-saving mode or turning them off when no one is home.The sensors
can even activate crime prevention mode, sending notifications through the LG
ThinQ app if any unusual activity is detected.
The zone also introduces
the newly unveiled smart home AI agent,which moves on its own two wheels to welcome visitors.
This AI agent serves as a versatile household assistant and a smart hub, offering
comprehensive support in customers’ daily lives by connecting and managing
household appliances and IoT devices. Equipped with a camera, speaker and a
range of home monitoring sensors, it can gather real-time data of the home
environment to facilitate appliance control. Its front display allows for
expressive facial expressions, actively engaging and communicating with
customers.
The commercial
zone showcases a variety of customised services connected under the theme of
traveling in Las Vegas. One notable example is the integration of LG MAGNIT, a
Micro LED Display, with facial recognition and AI advertising solutions. This
combination allows for personalised advertisements to be delivered to users in
various locations such as hotels, retail spaces, and transportation areas.
Other scenarios include customers receiving guidance from the Guide Bot at a
hotel or making payments through facial recognition at a cafe.
Alpha-able,
LG’s Future Mobility Concept
Going beyond the
home, LG recently redefined future carsas a “personalised digital cave.”To demonstrate
this concept, the company established a dedicated zone featuring Alpha-able within
its exhibition space. Alpha-able serves as a tangible representation of LG’s
mobility vision, offering passengers a preview of the innovative solutions they
can expect to experience in the future mobility environment.
The future
mobility concept aims to deliver unique customer experiences based on three themes:Transformable,
Explorable and Relaxable. By transforming the car into spaces
reminiscent of home or office environments, passengers can find rest or work on
the go.Alpha-able utilises cutting-edge display technologies, including
rollable, flexible and transparent displays, along with LG’s unrivaled home
appliance technologies and solutions, to provide Transformable experiences that adapt to passengers’ needs.
Additionally, Alpha-able offers Explorable
experiences by delivering tailored information and content for unique
situations, as well as Relaxable
experiences for passengers to unwind and enjoy some personal time.
In addition to
Alpha-able, LG has also dedicated a zone to showcase its electric vehicle (EV)
charging solutions, a key growth area for the company. This zone highlights
LG’s EV charger and control solution called e-Centric.
Experimental
yet Innovative LG Labs and Sustainable Solutions Aligned Under ESG Vision
LG also unveiled a
range of new products developed through LG Labs, the company’s experimental yet
innovative product and services development project focused on creating unique
customer experiences.
The LG Labs zone showcases
a range of innovative products, including Duke Box by LG Labs, the all-in-one
audio device seeking to reinvent the depth of audio and video experience with a
modernised jukebox concept; DUOBO by LG Labs, a capsule coffee machine that
extracts two flavors at once; and Bon Voyage by LG Labs, a customised living
space designed to extend the life quality at home to nature. In addition, the
zone includes products like LG Cine Beam Qube and brid.zzz by LG Labs, which offer
bold and innovative approaches to elevate the customer experience.
The company also set
up the Better Life for All zone, dedicated to highlight its efforts in
environmental, social and governance initiatives. A notable feature in this
zone was the LG my cup, a tumbler washer that made its debut at CES.
Furthermore, LG presented its sustainable home solution, leveraging the capabilities
of LG’s home energy platform to optimise energy management and utilisation.
This comprehensive solution offers users efficient usage, easy control and the
ability to distribute renewable energy.
In addition, LG
presented its ‘Universal UP Kit’, a range of accessories designed to assist all
users in conveniently operating LG home appliances, regardless of gender, age
or disabilities. Visitors had the opportunity to experience these accessories
firsthand. The company also placed a strong emphasis on accessibility for
everyone through its TV accessibility experiences.
Visitors can experience LG’s latest innovations at its
CES booth (#16008, Las Vegas Convention Center) from January 9-12. For
more information on LG products unveiled at CES 2024, please visit CES 2024 Press Kit.
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