Let S Talk About Getting More Visitors To Your Blog With Keywords
Remember when we talked about your blog being a store? (Read my previous post
on: How to Boost Your AdSense Earnings on Your Blogger Blog). Well, the more people who visit your store, the more chances you have to
sell something (or show ads in this case).
What are Keywords?
Okay, think of this; you want to buy a new toy
car. You would probably search for "toy car" on the internet, right? Those
words, "toy car," are called keywords.
When people search for things
on Google or other search engines, they use keywords. If you use the right
keywords in your blog posts, your blog has a better chance of showing up when
people search for those things.
How to Find Good Keywords
Think Like a Reader
Identify your target audience: Who are you writing for? What are their
interests and needs?
Brainstorm topics: What kind of information would your audience be looking
for related to your blog's subject?
Put yourself in their shoes: What search terms would you use to find the
information you're offering?
Example: If you're writing a blog about cooking, you might think: "What would
someone search for if they wanted a recipe for chicken curry?" Possible keywords
could be chicken curry recipe, easy chicken curry, best chicken curry.
Look at Your Competitors
Identify successful blogs in your niche.
Analyze their content: What topics are they covering? What keywords are they
using?
Use keyword research tools (we'll discuss these later) to see which keywords
they rank for.
Example: If you're writing a blog about fashion, you could look at popular
fashion blogs and see what kind of articles they have. You might notice they
often write about "spring fashion trends" or "denim jacket outfits."
Use Keyword Research Tools
Keyword research tools are online platforms that help you find relevant
keywords that people are searching for on search engines. They provide data
on search volume, competition, and related keywords.
Popular Keyword Research Tools (the first 3 are free, while the other 3 are
paid):
Tool
Features
Google Keyword Planner
Provides keyword insights, search volume, and competitiveness.
Originally for Google Ads but useful for organic keyword research.
Google Trends
Shows search popularity trends over time. Great for content
planning and identifying emerging interests.
Ubersuggest
Offers keyword suggestions, search volume data, and competitor
analysis. User-friendly and covers both organic and paid search.
SEMrush
Comprehensive tool with features like keyword research, competitor
analysis, and backlink checking.
Ahrefs
Similar to SEMrush, it provides in-depth keyword research and
competitor analysis.
Moz Keyword Explorer
Offers keyword difficulty scores and other SEO metrics to refine
your strategy.
How to Use a Keyword Research Tool
Choose a tool: Select a tool based on your budget and needs.
Enter a seed keyword: Start with a general keyword related to your
topic (e.g., "digital marketing").
Analyze keyword suggestions: The tool will generate a list of
related keywords with search volume and competition data.
Filter keywords: Use filters to narrow down your options based on
search volume, competition, or relevance.
Identify long-tail keywords: These are more specific keyword
phrases with lower competition.
Analyze keyword difficulty: Some tools provide difficulty scores to
help you identify achievable keywords.
Differences Between Short-Tail and Long-Tail Keywords
Short-Tail Keywords
These are brief, general search terms (usually one or two words).
They have high search volume but are highly competitive.
Examples: “golf clubs,” “business management,” or “software tools.”
Long-Tail Keywords
These are more specific and detailed phrases (usually three or more
words).
They have lower search volume but are less competitive.
Examples: “best golf clubs for beginners,” “small business management
tips,” or “project management software for startups.”
Why Use Both?
Short-tail keywords help you reach a broader audience.
Long-tail keywords target specific user intent and attract more
qualified traffic.
Key Metrics to Consider
Search volume: How often people search for the keyword.
Keyword difficulty: How competitive the keyword is.
Keyword relevance: How well the keyword aligns with your content
topic.
Remember, keyword research is an ongoing process. It's essential to keep
track of your keyword performance and adjust your strategy accordingly.
Where to Use Keyword
Title: This is the big heading at the top of your blog post. Use
your main keyword here. For example, if you're writing about "how to make
a chocolate cake," your title could be "Delicious Chocolate Cake Recipe."
Headings: These are smaller titles inside your post. Use keywords
in some of your headings.
Content: Use your keyword a few times in your article, but make
sure it sounds natural. Don't stuff too many keywords in.
Image Alt Text: This is a short description of your picture. Use
keywords here too. For example, if you have a picture of a chocolate cake,
the alt text could be "delicious chocolate cake recipe."
Tips:
Use keywords that people would actually search for.
Don't stuff too many keywords in. It looks weird and search engines don't
like it.
Focus on writing great content that people will enjoy reading. Keywords
help people find your blog, but good content keeps them there.
Implementing these strategies and integrating them with keyword research tools
can significantly enhance your blog's presence in search engine rankings,
InsyaAllah. In my upcoming blog post, I'll discuss how to utilize Google
Trends and Ubersuggest (and another free tools for you to generates keyword
ideas based on Google Autocomplete). There's actually a lot to cover, so stay
tuned!
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