Kewpie Turns 100 And It S A Celebration Worth Squeezing Into

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Kewpie Turns 100—And It’s a Celebration Worth Squeezing Into! | Who here loves Kewpie? I know I do. And do you know that Kewpie is now 100 years old? Yes, Kewpie is a living legend. 


To celebrate such a wondrous milestone, Kewpie Malaysia is pulling out all the stops as it celebrates 100 glorious years of the iconic Kewpie Mayonnaise—a brand that’s made waves from Japan to Malaysia and beyond. What started in 1925 with one man’s mission to improve nutrition in Japan has grown into a global sensation, loved for its rich, creamy texture and that signature umami kick that we can’t get enough of. 
Kewpie Mayonnaise is turning 100—and it’s still as loved as ever. Known for its rich umami flavour and healthy beginnings, the brand has won hearts across Asia. Since arriving in Malaysia in 2009, Kewpie has kept the legacy alive with a strong local presence and a commitment to halal quality.


The Celebration
To mark this milestone, Kewpie Malaysia is blending heritage with creativity through a mix of exciting local partnerships and mouth-watering campaigns. The celebration isn’t just about looking back. It’s about fuelling the future of food. And guess what? Malaysians now have a shot at winning a once-in-a-lifetime trip to Japan, the birthplace of Kewpie! 
To celebrate its 100th birthday, Kewpie Malaysia is calling on Malaysians to whip up something creative with Kewpie Mayonnaise Japanese Style with the launch of "Kewpie 100th Years Mayonnaise Contest". 


Just whip up a creative dish using Kewpie Mayonnaise Japanese Style, snap a pic, record a quick video (30–45 secs), and post it on Instagram, TikTok, or Facebook with the hashtag #KewpieIt100 and tag @KewpieMalaysia. Don’t forget to DM your entry too. The contest runs until 24 August 2025, and the grand prize includes that dreamy Japanese escape, exclusive Kewpie goodies, and ultimate bragging rights.
The celebrations don’t stop there. Kewpie has teamed up with SEGi University to inspire and nurture the next generation of culinary stars. Students get hands-on industry exposure using real Kewpie products—because future chefs deserve future-ready experiences. The brand’s also bringing the heat (and mayo!) with Fei Fei Crab Restaurant, a favourite among seafood lovers. Expect a special menu that fuses Japanese and Malaysian flavours in ways you never imagined.
“We are honoured to celebrate 100 years of Kewpie Mayonnaise together with our partners in education and the local culinary scene,” said Mr. Shimpei Okada, Deputy Managing Director of Kewpie Malaysia. “At Kewpie, we believe in the power of food to connect people and cultures. This event is a reflection of our past and signifies a step forward in inspiring the next generation of chefs, innovators, and food lovers in Malaysia. Having established our operations here in 2009, our collaboration with SEGi University and Fei Fei Crab reflects our ongoing commitment to creativity, community, and quality in the Malaysian market.”
With its halal-certified factory in Melaka and roots firmly planted in Malaysian soil since 2009, Kewpie Malaysia continues to enrich kitchens and connect communities—one delicious squeeze at a time.


Find out more about Kewpie at www.kewpie.com.my and through their social media on Facebook, Instagram and Tiktok.
#KewpieIt100 #KEWPIEMalaysia #KEWPIEContest #KEWPIE100thYearsMayonnaise #KEWPIECepatMudahdanSerbaguna #RawlinsEats #RawlinsLifestyle #RawlinsGLAM 

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