Capitaland Malaysia Ramps Up Digital Initiatives To Engage Consumers With Holistic Omnichannel Strategy

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CapitaLand Malaysia, a unit of CapitaLand, one of Asia’s largest diversified real estate groups, is bringing added convenience to shoppers with a series of digital initiatives as part of its omnichannel strategy to help Malaysians adapt to the new normal amidst the coronavirus (COVID-19) pandemic.

CapitaLand Malaysia is the first mall operator in Malaysia to have seven malls within its portfolio onboard Grab’s Malls by GrabMart platform. The seven malls comprise Queensbay Mall in Penang, Melawati Mall in Taman Melawati and five owned by CapitaLand Malaysia Mall Trust – Gurney Plaza in Penang, a majority interest in Sungei Wang Plaza in Kuala Lumpur, 3 Damansara in Petaling Jaya, The Mines in Seri Kembangan and East Coast Mall in Kuantan.

Mr Eddie Lim
Mr Eddie Lim, Head, Retail, CapitaLand Malaysia, said: “In the midst of the COVID-19 pandemic, it is vital to have a holistic omnichannel strategy that seeks to offer value-added services to support the needs of our shoppers as well as retailers, both online and offline. The situation at hand has become a catalyst for greater adoption of digitalisation in the Malaysian retail sector. Going forward in the new normal, we seek to bring about convenience, and at the same time, safeguard Malaysians by placing their safety and health as our top priority. We hope that our shoppers can enjoy a safe and seamless shopping experience regardless of where they are.”

In addition to the shift in consumption habits, the pandemic has left a deep and significant impact on many businesses and industries as more Malaysians opt to stay at home, in view of the SOPs in place due to the movement restriction orders. As such, shoppers can now enjoy the convenience of shopping at CapitaLand malls within a digital space all in the comfort of their homes. With more than 50 CapitaLand tenants listed on Malls by GrabMart, shoppers can mix and match their orders from different stores in the same mall and have the orders delivered and pay only one delivery fee.

Participating brands include MPH Bookstores, Royce Chocolate, S&J, Din Tai Fung Retail, Eureka Popcorn, Lo Hong Ka, Watsons, A-Look Eyewear, Seen, Hokkaido Baked Cheese Tart, Caring Pharmacy, Guardian, Hazukido Malaysia, Laneige, AGift with Care, Bread Story, Tony Roma’s Mart, Soon Thye Hang, Starbucks Mart and more. For a full list of available brands and retailers, please visit https://www.grab.com/my/malls-by-grabmart/.

Mr. JJ Tan, Head of Commercials, Grab Malaysia said: “The COVID-19 pandemic has brought upon unprecedented challenges for our local retail sector. We introduced the concept of instant retail to help Malaysian retailers (SMEs and chains) continue serving their customers at home with safe, instant deliveries. With popular household brands under CapitaLand’s list of merchants on Malls by GrabMart, we are confident that shoppers will find it more convenient to shop online from these merchants and have their purchases delivered right to their doorstep in a single order with one delivery fee. This would definitely be a much safer and cost-efficient way to purchase a variety of items from different shops from the same shopping mall.”

Sungei Wang Plaza

To complement the shopping experience, shoppers can continue to enjoy added rewards on CapitaStar, CapitaLand’s multi-store and multi-mall cardless rewards programme. Shoppers can register for free via the CapitaStar mobile app and collect points with a minimum purchase of RM30 from retail outlets at CapitaLand malls and to exchange them for cash e-vouchers (known as STARVouchers) and other rewards.

From now until 31 May 2021, CapitaLand Malaysia will be giving more rewards to shoppers with its Mission STAMPo$$ible Rewards campaign where shoppers who complete the nine missions on a digital stamp card by spending RM50 or more at any dining outlets and retail outlets at any CapitaLand mall have the opportunity to win STARVouchers, CapitaStar’s signature edeal, for their shopping across seven CapitaLand malls in Malaysia. At the same time, starting 1 March 2021, shoppers who have registered as CapitaStar members, can earn double STAR$ points and another additional 500 STAR$ points on their first transaction on their birthday month. CapitaLand Malaysia has also kicked off its seamless parking rebates for six malls within its portfolio (Gurney Plaza & Queensbay Mall in Penang, East Coast Mall in Kuantan, 3 Damansara, Sungei Wang Plaza and The Mines in Klang valley) where CapitaStar members may redeem the rebate via the CapitaStar app to offset the parking fee directly at the cashless parking kiosk.

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