Aji Ya Launches Malaysia S First Halal Instant Gourmet Soup At The Soup Erlicious Party

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Hi Everyone,
AJI-YA, the pioneer in halal instant gourmet soup, officially launched its latest product at the ‘Soup-erlicious Party’, held at Christine's Bakery, Pavilion Damansara Heights. The flavourful celebration brought together blogger friends, influencers, business partners, and VIPs for an afternoon of fun, food, and flavour



The event kicked off with a warm welcome and an exciting guest arrival experience, featuring an interactive photo booth and a lively social media contest where guests stood a chance to win exclusive prizes. Attendees were also treated to a product showcase highlighting AJI-YA’s unique offerings


Available in three tasty flavours - Mushroom, Corn, and Veggie - AJI-YA brings gourmet quality to your table in just 2 minutes. Made with 100% real halal ingredients and no added MSG, preservatives, or artificial colouring, it is comfort food made clean and convenient. Perfect for busy days or cozy nights, AJI-YA is your go-to for a quick, wholesome bite. Just add hot water and enjoy, whether you're at the office, at home, or on the move. With AJI-YA, it's gourmet made easy


The highlight of the event was the official product launch, where the emcee invited En Amir, MATRADE Assistant Director for Halal, F&B and Agro-based section, Pn Hasziah Mohd Yazid, MATRADE Deputy director for Mid-Tier Unit, and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd to reveal the AJI-YA soup range in a lively and engaging launching gambit. 

This was followed by an inspiring speech by Mr. Leon Goh, who shared the brand’s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment perfectly with the powerful statement, “Taste speaks louder than words”, a reflection of the brand’s dedication to delivering flavour that speaks for itself

As part of the fun, all guests are invited to join the floor activity, “From Our Bowl to Your Heart! Soup’s Better with a Little Love, Stick Yours Here”, by writing a positive note or message about AJI-YA, whether it’s about the rich flavour of the soup or the cozy, comforting vibes it brings, and sticking it on the interactive love note poster




Adding a fun twist to the event was the “Snap Your Bowl, Show Your Glow” Photo Contest, where guests captured their most creative soup moments, submitted their entries, and waited in anticipation for the prize announcements. Adding to the excitement, generous sponsorship from Christine’s Bakery brings exclusive cash vouchers as special prizes for our contest winners




The event wrapped up with a group photo, prize-giving, and plenty of warm memories - a fun, flavourful day powered by the wholesome goodness of AJI-YA

AJI-YA - Where Gourmet Meets Convenience

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