Study Many Internet Users Are Reluctant To Click Ads Online

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ADELAIDE - Almost all industries which moves in the field of the website sites experiencing dilemma condition due to increased mobilization of computer users to mobile device or tablet. Many also are struggling desperately in order to not affected domino effect.

Just look at Google and Facebook that say difficult to rotate money from advertising, because they put an ad on a smaller screen is a big challenge. Needed strategy to maintain the advertiser in order to want to put their ads and encourage users to click on the ads.

This is becomes a consideration for Twitter and Instagram to restrict advertising content on its site. A study conducted by a team of researchers from the University of South Australia (USA), Australia, revealed that branded advertising in the internet search engine does not have short-term benefits for the user.
The research also concluded that if the user already feel familiar with a site, they are more clever to avoid ads. Not infrequently, even they are oftentimes feel disturbed with the bombardment of ads that continue to appear.

"A new user and that rarely visit to a site, can with ease influenced by the advertising positively. While, those who become loyal users of a particular site will have a mindset that encourages behavior to not be affected by paid search, "said Byron Sharp, Professor of Marketing in the USA.

With so many advertising-funded website, then the advertiser will cram site content which is used to pay for its survival in the mobile device. This makes business the website become more difficult.

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