Selamat Pagi Nutella Jars Celebrate Malaysian Mornings

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Nutella Brightens Malaysian Mornings With Selamat Pagi Jars and Local-Inspired Breakfasts Breakfast just got a delicious upgrade. Starting this July, Selamat Pagi Nutella is making a comeback with new limited-edition jars featuring iconic Malaysian sunrise views, homegrown breakfast recipes, and a tasty twist in partnership with Grumpy Bagels.
Nutella’s latest campaign is all about slowing down, savouring the moment and bringing joy back to the breakfast table — especially for busy families, students, and anyone looking to start the day with positive vibes.
Iconic Malaysian Views, Now on Your Breakfast Table The new 680g Selamat Pagi Nutella jars feature dreamy sunrise views from:
Mount Kinabalu, SabahTaman Tasik Titiwangsa, Kuala LumpurPulau Perhentian, Terengganu




Each jar comes with a QR code linking to simple, local-inspired breakfast recipes. Perfect for all skill levels, these recipes include:
Roti Canai French Toast

Nutella Roti Canai Fruit WrapRoti Celup Telur with NutellaBaked Roti Canai with Nutella by Chef Reynold Poernomo

A Grumpy Bagel, But Make It Joyful From 1 to 14 July, Nutella teams up with Grumpy Bagels to serve a Yuzu Cream Cheese Bagel with Nutella. Bold, zesty and perfect for adventurous foodies.
Spend RM100 or more at the café and get a spin at their reward wheel! Prizes include:
Nutella x Grumpy Bagel Tote BagsLimited-edition T-shirts and Gift SetsNutella B-Ready and Nutella Biscuits
Bringing Back the Joy of Breakfast “We know mornings are hectic, especially for Malaysian families. Our Selamat Pagi campaign is here to turn breakfast into something fun, local and memorable,” said Diane Gan, Head of Cluster Brand Marketing, Nutella Southeast Asia.
Nutella invites everyone to share their breakfast vibes online by tagging @Nutella on Facebook or Instagram and using the hashtag #SelamatPagiNutella.
Where to Get It Find the Selamat Pagi Nutella jars at leading supermarkets across Malaysia starting 1 July 2025. Want a limited-edition taste IRL? Head to Grumpy Bagels (Klang Valley only) before 14 July and get your hands on that exclusive bagel.

    

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