Puma Celebrates Everyday Runners With First Southeast Asia Focused Running Commercial

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PUMA SEA has launched its first ever running commercial video “See The Run Like We Do” to celebrate the spirit of everyday runners and empower the diverse running community across the region



PUMA SEA is proud to unveil its first-ever running commercial video that shifts the spotlight from elite athletes and podium finishes to the diverse and passionate community of everyday runners. This Southeast Asia-centric running commercial, aligned with the launch of the new Deviate NITRO™ 3, reflects PUMA’s commitment to empowering runners to define their own journeys, no matter their pace or experience level.

As the popularity of running continues to surge in the post-COVID era, Southeast Asian runners face unique challenges, from extreme humidity to a lack of established running culture and community support. PUMA understands these obstacles and is dedicated to supporting runners across the region by offering innovative products and fostering a sense of community.

The all-new Deviate NITRO™ 3, featured in the commercial, is designed with the needs of all runners in mind. This cutting-edge shoe combines PUMAGRIP for superior traction, PWRTAPE for targeted support, and nitrogen-infused NITRO™ foam for exceptional comfort and explosive propulsion. Beyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Malaysia, Singapore, Indonesia, Thailand and Philippines to strengthen community engagement and encourage runners of all levels.



“We created this short video to resonate with everyday runners, not just the elite,” said Eleanor Wang, Marketing Director at PUMA Southeast Asia. “At PUMA, we believe running is for everyone, and we’re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience.”

Through the campaign, titled “See The Run Like We Do,” PUMA invites runners to celebrate their personal victories – whether it's overcoming challenges, improving health, or building resilience. This commercial video is a testament to PUMA's belief that every runner’s journey is worth celebrating.

PUMA Nitro Night Run 2024
Additionally, PUMA is also bringing back its popular 'PUMA NITRO™ Night Run 2024,' set to take place on 16th November 2024 (Saturday) at Dataran Putrajaya. The theme for this year’s run is to "ELEVATE", encouraging participants to push their limits and reach new athletic heights while also making fun-filled memories along the way.

For this year’s PUMA NITRO™ Night Run iteration, PUMA is offering three racecourses for participants to elevate themselves at their pace: a quick 5KM run, a 10KM course, or a 21KM half-marathon for the more experienced runners to step up to.

Registrations to the PUMA NITRO™ Night Run 2024 are currently open till 30th September 2024, so hurry up and secure your spot while you still can! Regardless of the racecourse chosen, participants will be awarded exclusive PUMA memorabilia as a reminder of the thrilling nocturnal experience.

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