Purrever Healthy Royal Canin Launches Its First Event In Malaysia At Sunway Pyramid

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Hi Everyone,
Pet lovers, mark your calendars! Royal Canin Malaysia is thrilled to announce the launch of its first-ever public event, Purrever Healthy, taking place from Thursday, 7 August to Sunday, 10 August 2025, at the Orange Concourse, Sunway Pyramid. 

This milestone event is set to welcome all pet parents over the four-day celebration of #LifeLongHealth, dedicated to educating them on the importance of precise nutrition, responsible pet ownership, and preventive care from birth to adulthood.
This event brings Royal Canin’s lifelong mission to strive for A Better World for Pets to life through a fully immersive experience that’s equal parts fun, interactive, and meaningful. From Pick Your breed activity to Instagram-worthy cat-centric installations and a rewarding mission card challenge, this roadshow promises something purr-fect for every pet enthusiast - whether you're a seasoned owner, a curious first-timer, or simply a feline fan

“As a brand that truly believes in shaping a healthier future for pets, Royal Canin is proud to bring this meaningful initiative to Malaysian pet parents,” said Ms. Teh Meng Li, Market Head of Royal Canin Malaysia. “We designed the “Purrever Healthy” event to spark conversations about the importance of preventive pet care, emphasise on the unique needs of cat breed specifics, and enhance awareness on responsible pet ownership. By inviting the public to take part in this educational experience, we hope to deepen their understanding of how even the smallest early decisions, like choosing the right nutritional diet or creating a safe environment, can impact a pet’s entire life.”
Ms. Teh Meng Li, Market Head of Royal Canin Malaysia

Upon registering at the event, visitors will receive a Mission Stamp Card – their key to navigating four themed stations filled with discovery, interaction and rewards. 

Once all four stations are completed, the stamp card will form a full mission artwork, doubling as a collectable door gift! Here's what each exciting station has in store:
● Pick Your Breed: Explore a beautiful Royal Canin feature wall featuring 26 different cat breeds, where guests can vote for their favourites by placing a sticker, encouraging guests to learn more about each breed’s traits while reflecting on how lifestyle compatibility plays a key role in responsible pet ownership

● Love Letter To Your Cat: A heartfelt stop where visitors can write a personal message or wish for their feline companion onto a cat-silhouetted paper, before hanging it on a charming Royal Canin structured board - a visual reminder of the bond between pets and people

● Cat Discovery Centre: The heart of the roadshow. This multi-sensory walkthrough educates visitors on kitten-safe homes, feline behaviour, and the role of nutrition in building immunity. It features a hallway tunnel, a whimsical Meowseum, and a life-sized living room that mirrors a real home. Across the four days, over 40 cats from more than 10 breeds will be showcased by Royal Canin’s partner breeders, who will share insights into each breed’s traits, temperament, and care needs. From the elegant British Long Hair to the playful Mainecoon, some cats may even roam the centre for light interaction. With engaging infographics, videos, and lifelike props, it’s a must-visit for anyone looking to better understand cats and responsible pet care

● Photo Check-In Station: A picture-purrfect finish! Visitors can strike a pose against adorable Royal Canin-themed photo walls, share their photos online, and tag @royalcaninmalaysia to signal their successful mission completion


Throughout the weekend, pet parents can also look forward to a variety of activities tailored to support and celebrate every stage of their journey. Free Vet Consultation Sessions will be held twice daily on Saturday and Sunday, where attendees can speak with Royal Canin’s registered veterinarians about topics surrounding pet health and responsible ownership. For those wanting to make a difference, Royal Canin will also be sponsoring an additional 10% of all product sales across the four days to partnering animal shelters

More than your average pet event, the Royal Canin’s “Purrever Healthy” event offers an engaging, science-backed journey into pet health through nutrition that's both educational and family-friendly. Whether you're a first-time pet owner, a curious cat lover, or a lifelong advocate for pet health, this event offers something for everyone. Visitors will walk away not just with goodies and knowledge, but with a renewed sense of what it means to be a responsible and informed pet parent

And just in time for the "Purrever Healthy" weekend, Royal Canin will now be available on TikTok Shop! Starting 8 August, pet parents can discover and shop their favourite Royal Canin products directly on TikTok - complete with exclusive deals, livestreams, and doorstep delivery. Follow us at @royalcaninmalaysia to shop smarter and nourish better

So, why wait? Join us this 7 August to 10 August 2025 at Sunway Pyramid’s Orange Concourse and take your first step towards building a healthier future for your furry friend. Because #LifeLongHealth Begins Here

For more information about Royal Canin Malaysia’s Start of Life initiative and additional product information, please visit https://www.royalcanin.com/my, or call them at +603 7492 0188

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